Apply faster with JobTailor
RecommendedApply
Apply your way
Use the standard apply link, or let JobTailor help you move faster.
- Apply directly in one click
- No setup required
- Best if you’re in a hurry
✨ Start AI Apply
Creative Strategist – Mid to Senior
Wild Nutrition. Reporting to the Head of Growth, lead the strategy and development of high-performing creative across paid social and key owned channels .
About the role
Key responsibilities & impact- Reporting to the Head of Growth, lead the strategy and development of high-performing creative across paid social and key owned channels
- Translate customer insight and performance data into high-impact creative that accelerates growth, improves efficiency and strengthens Wild Nutrition’s brand
- Develop weekly creative concepts, hooks and narratives across Meta, TikTok and emerging channels
- Write clear, actionable briefs for designers, editors and creators
- Align creative to subscription-first acquisition and customer quality
- Analyse CPA, ROAS and CVR alongside creative metrics such as hook rate, hold rate and 3-second views
- Identify winning patterns and scale top-performing themes
- Scale a sustainable creative production model through AI-driven iteration and A/B testing
- Run the creative flywheel: evolve high performers through new hooks, intros, CTAs and formats
- Partner with Insights to extract scalable angles from reviews, consultations, social commentary, Reddit and competitor ads
- Support CRM and lifecycle campaigns with modular, segment-specific messaging
- Collaborate and share regular insights on performance with the creative team
- Support the creative team by producing high-impact ad iterations
Requirements
What you’ll need- 3+ years in creative strategy or performance content, ideally in a high-growth DTC or subscription brand
- Strong understanding of paid social creative and testing frameworks. Experience managing paid channels is a plus
- Confident turning data and insight into clear creative direction
- Excellent at briefing, ideation and storytelling
- Highly organised, proactive and commercially minded
- Comfortable managing high volumes of briefs, feedback and iteration
- Basic adobe skills / design skills a bonus
- Experience managing UGC processes
- Nice to have: experience in women’s wellness, subscription, influencer/UGC content or lifecycle marketing.
Benefits
Comp & perks- Time given every year to volunteer with a local charity of your choice
- All the latest tech you need
- Hybrid working model (we work in the office Tuesday - Thursday)
- Summer Fridays
- Generous Pension plan
- Private health insurance
- Enhanced Leave package with added years of service extras
- Employee Assistance Programme
- Team discount on all Wild Nutrition supplements and personalised consultations
- Cycle to work scheme
- Enhanced parental leave policies
- Be part of a passionate, friendly and transparent culture
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
creative strategyperformance contentpaid social creativeA/B testingdata analysiscopywritingcreative directionuser-generated content (UGC)modular messagingAdobe skills
Soft Skills
storytellingbriefingideationorganisationproactivitycommercial mindsetcollaborationinsight sharingfeedback managementiteration management