Wild Nutrition

Creative Strategist – Mid to Senior

Wild Nutrition

full-time

Posted on:

Location Type: Hybrid

Location: Lewes • United Kingdom

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Job Level

Senior

About the role

  • Reporting to the Head of Growth, lead the strategy and development of high-performing creative across paid social and key owned channels
  • Translate customer insight and performance data into high-impact creative that accelerates growth, improves efficiency and strengthens Wild Nutrition’s brand
  • Develop weekly creative concepts, hooks and narratives across Meta, TikTok and emerging channels
  • Write clear, actionable briefs for designers, editors and creators
  • Align creative to subscription-first acquisition and customer quality
  • Analyse CPA, ROAS and CVR alongside creative metrics such as hook rate, hold rate and 3-second views
  • Identify winning patterns and scale top-performing themes
  • Scale a sustainable creative production model through AI-driven iteration and A/B testing
  • Run the creative flywheel: evolve high performers through new hooks, intros, CTAs and formats
  • Partner with Insights to extract scalable angles from reviews, consultations, social commentary, Reddit and competitor ads
  • Support CRM and lifecycle campaigns with modular, segment-specific messaging
  • Collaborate and share regular insights on performance with the creative team
  • Support the creative team by producing high-impact ad iterations

Requirements

  • 3+ years in creative strategy or performance content, ideally in a high-growth DTC or subscription brand
  • Strong understanding of paid social creative and testing frameworks. Experience managing paid channels is a plus
  • Confident turning data and insight into clear creative direction
  • Excellent at briefing, ideation and storytelling
  • Highly organised, proactive and commercially minded
  • Comfortable managing high volumes of briefs, feedback and iteration
  • Basic adobe skills / design skills a bonus
  • Experience managing UGC processes
  • Nice to have: experience in women’s wellness, subscription, influencer/UGC content or lifecycle marketing.
Benefits
  • Time given every year to volunteer with a local charity of your choice
  • All the latest tech you need
  • Hybrid working model (we work in the office Tuesday - Thursday)
  • Summer Fridays
  • Generous Pension plan
  • Private health insurance
  • Enhanced Leave package with added years of service extras
  • Employee Assistance Programme
  • Team discount on all Wild Nutrition supplements and personalised consultations
  • Cycle to work scheme
  • Enhanced parental leave policies
  • Be part of a passionate, friendly and transparent culture
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
creative strategyperformance contentpaid social creativeA/B testingdata analysiscopywritingcreative directionuser-generated content (UGC)modular messagingAdobe skills
Soft Skills
storytellingbriefingideationorganisationproactivitycommercial mindsetcollaborationinsight sharingfeedback managementiteration management