Wild Nutrition

Creative Strategist

• Reporting to the Head of Growth, lead the strategy and development of high-performing creative across paid social and key owned channels
• Translate customer insight and performance data into high-impact creative that accelerates growth, improves efficiency and strengthens Wild Nutrition’s brand
• Develop weekly creative concepts, hooks and narratives across Meta, TikTok and emerging channels
• Write clear, actionable briefs for designers, editors and creators
• Align creative to subscription-first acquisition and customer quality
• Analyse CPA, ROAS and CVR alongside creative metrics such as hook rate, hold rate and 3-second views
• Identify winning patterns and scale top-performing themes
• Scale a sustainable creative production model through AI-driven iteration and A/B testing
• Run the creative flywheel: evolve high performers through new hooks, intros, CTAs and formats
• Partner with Insights to extract scalable angles from reviews, consultations, social commentary, Reddit and competitor ads
• Support CRM and lifecycle campaigns with modular, segment-specific messaging
• Collaborate and share regular insights on performance with the creative team
• Support the creative team by producing high-impact ad iterations

Creative Strategist – Mid to Senior