Wild Alaskan Company

Email & SMS Marketing Manager

Wild Alaskan Company

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $70,000 - $90,000 per year

About the role

  • Lead end-to-end execution of email, SMS, and app push campaigns aligned with the marketing calendar.
  • Write creative briefs, manage content, and oversee QA for accurate, on-brand delivery.
  • Make copy or creative adjustments and build campaigns as needed to meet fast-moving deadlines.
  • Drive A/B and multivariate testing to improve engagement and conversion.
  • Partner with the Director of Lifecycle Marketing on lifecycle strategy and growth initiatives.
  • Collaborate across brand, data, product, and marketing teams for integrated campaigns.
  • Analyze results and share insights to guide future tactics and channel innovation.
  • Other duties as assigned.

Requirements

  • Deep expertise in Iterable for email, SMS, and app push, including segmentation, personalization, campaigns, and journeys.
  • 5+ years building and executing marketing campaigns, content, and automations, or equivalent experience.
  • Works independently in a fast-paced environment, setting priorities and driving projects without heavy oversight.
  • Solid grasp of responsive HTML/CSS for email; able to troubleshoot and edit code.
  • Proven track record managing customer journeys (flows and triggers) and running A/B or multivariate tests.
  • Naturally curious and improvement-focused—questions assumptions and acts on insights.
  • Decisive and proactive; spots process or data gaps and implements solutions early.
  • Owns projects end to end, from idea through build, QA, and performance analysis.
  • Collaborates effectively across teams to keep work unblocked and aligned.
Benefits
  • health, vision, and dental insurance
  • 401k
  • PTO
  • safe/sick time
  • vacation
  • parental leave
  • delicious box of free fish every month
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketingSMS marketingapp push marketingA/B testingmultivariate testingresponsive HTMLCSScampaign managementcontent automationcustomer journey management
Soft Skills
independent workproject managementprioritizationcuriosityproactivitycollaborationproblem-solvingcommunicationcreativityadaptability