Senior Analytics Engineer – Marketing

WHOW Games GmbH

Senior Analytics Engineer at Whow Games focused on marketing measurement and analytics. Responsible for driving data-driven decisions to optimize marketing strategies.

Posted 5/4/2026full-timeHamburg • 🇩🇪 GermanySenior💰 €75,000 - €90,000 per yearWebsite

Tech Stack

Tools & technologies

C++iOSPythonSQLTableau

About the role

Key responsibilities & impact

Own and operate our marketing measurement stack, including funnel measurement (MMM, MTA, incrementality), AppsFlyer, and Funnel.io, ensuring data quality, model integrity, and actionable outputs across all paid channels
Build and maintain scalable dbt data models and Tableau dashboards that enable self-service reporting on UA (user acquisition) health metrics (cohort ROAS, CPL trends, payback periods, LTV curves)
Develop predictive LTV models for hybrid monetization (IAP + ad revenue) and own SKAdNetwork conversion value schemas for iOS
Translate measurement outputs into concrete budget recommendations and channel-mix decisions for senior stakeholders
Own the full marketing data-collection layer, from tracking specs and tag management (GTM, server-side) to first-party event design and data contracts with Product and Engineering, ensuring every relevant user action is captured correctly and flows reliably into the measurement stack
Design and oversee A/B tests for store pages (ASO/CPP), creative concepts, and bid strategies to optimize the full conversion funnel
Conduct market segmentation and customer-journey analysis to uncover acquisition and retention opportunities
Collaborate with Data Engineering to ensure reliable data pipelines between AppsFlyer, ad networks, and our BI stack

Requirements

What you’ll need

4+ years in marketing analytics, analytics engineering, or a closely related role in B2C or mobile
Strong SQL and Python skills for data modeling, analysis, and predictive modeling (e.g., D180 LTV forecasting)
Hands-on experience with dbt and Tableau (or comparable BI tools)
Deep understanding of marketing measurement (MMM, MTA, incrementality testing) and the ability to critically evaluate and act on model outputs, not just run them
Mobile ad-tech fluency: AppsFlyer or Adjust, SKAdNetwork, programmatic/DSP mechanics
Proven ability to communicate complex data clearly to senior, non-technical stakeholders
Proactive and ownership-driven: you close the loop from pipeline to business impact
Fluent English

Benefits

Comp & perks

A dynamic environment with flat hierarchies, fast decision-making, and plenty of room for your own ideas
Flexible working hours and the option to work remotely (expectation to be in the office two days per week)
Regular company events
Fruit, drinks, and meal allowances
Subsidy for the Deutschlandticket (Germany public-transport pass)
Option for a Wellpass membership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SQLPythondbtTableaupredictive modelingmarketing measurementincrementality testingdata modelingA/B testingmarket segmentation

Soft Skills

communicationproactiveownership-drivenanalytical thinkingcollaboration