Marketing Coordinator

Whole Woman's Health, LLC

Marketing Coordinator for Whole Woman’s Health driving patient acquisition and supporting clinic growth across five clinics and virtual care operations.

Posted 5/23/2026full-timeRemote • Maryland, Minnesota, Virginia • 🇺🇸 United StatesJuniorMid-Level💰 $45,000 - $55,000 per yearWebsite

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Drive Patient Acquisition & Clinic Performance.
Execute marketing initiatives designed to increase patient appointments, census, and service utilization.
Align marketing activities with clinic-specific goals, capacity, and revenue targets.
Identify, create, and execute marketing initiatives tailored to each clinic’s needs and growth opportunities.
Participate in regular clinic and operations meetings.
Partner closely with clinic managers and operations leadership to align marketing efforts with real-time clinic performance and capacity and integrate marketing initiatives into clinic workflows.
Develop clear, accurate, and stigma-free content for digital and print channels and collateral.
Create in-clinic marketing and patient education materials as needed.
Lead Digital Acquisition Efforts.
Support and optimize paid digital campaigns, including Google Ads (search and local services) and Meta advertising (Facebook/Instagram).
Identify and test emerging digital channels and tools (e.g., AI-enabled platforms, Reddit, and other patient discovery channels).
Ensure strong visibility across search, maps, and online directories.
Maintain and update website content, including clinic pages, service descriptions, and photography.
Optimize user experience to improve conversion from search to appointment.
Support and benchmark SEO and local search strategies.
Monitor and respond to patient reviews and inquiries with professionalism and sensitivity.
Track & Improve Performance.
Monitor key metrics, including call volume, conversion rates, and website traffic and user behavior.
Prepare regular reports on campaign performance and cost efficiency for clinic operations team and WWH leadership.
Use data to continuously refine and improve marketing efforts.

Requirements

What you’ll need

Bachelor's degree in marketing, communications, public relations, or a related field.
2-4 years of marketing experience, preferably in a health care or patient-facing setting.
Willingness and ability to travel to clinic locations.
Excellent written and verbal communication skills, with a strong attention to detail.
Experience managing digital platforms for a brand or organization, including online reputation management.
Basic understanding of SEO, paid social, digital analytics, and performance reporting.
Proficient in Microsoft Office Suite and working knowledge of Canva and WordPress.
Strong organizational and project management skills, with the ability to prioritize and multitask in a fast-paced environment.
Comfortable collaborating cross-functionally with clinical teams, agencies, and leadership.
Self-starter with a proactive mindset and a willingness to learn.

Benefits

Comp & perks

A competitive salary, commensurate with experience.
401(k) plan with a 3% company match.
Flexible work hours and family support programs.
Additional perks, including employee discounts, and virtual team-building activities.
A culture/environment that is diverse, stimulating, and comprised of passionate and dedicated people.
Company laptop and cell phone provided by employer.
Eligible to enroll in medical, dental, and vision insurance offerings, as well as voluntary life and disability insurance.
Employee Assistance Program (EAP), providing confidential 24/7 support services, including mental health counseling, financial and legal consultations, work-life balance resources, and wellness programs.
Basic Term Life and AD&D Insurance with $25,000 in coverage.
Two weeks starting paid personal time off, increasing with tenure, plus seven paid holidays.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingSEOpaid socialdigital analyticsperformance reportingcontent creationpatient acquisitioncampaign optimizationuser experience optimizationdata analysis

Soft Skills

communicationattention to detailorganizational skillsproject managementcollaborationproactive mindsetmultitaskingsensitivitycreativityadaptability