Whole Woman's Health, LLC

Marketing

• Drive Patient Acquisition & Clinic Performance.
• Execute marketing initiatives designed to increase patient appointments, census, and service utilization.
• Align marketing activities with clinic-specific goals, capacity, and revenue targets.
• Identify, create, and execute marketing initiatives tailored to each clinic’s needs and growth opportunities.
• Participate in regular clinic and operations meetings.
• Partner closely with clinic managers and operations leadership to align marketing efforts with real-time clinic performance and capacity and integrate marketing initiatives into clinic workflows.
• Develop clear, accurate, and stigma-free content for digital and print channels and collateral.
• Create in-clinic marketing and patient education materials as needed.
• Lead Digital Acquisition Efforts.
• Support and optimize paid digital campaigns, including Google Ads (search and local services) and Meta advertising (Facebook/Instagram).
• Identify and test emerging digital channels and tools (e.g., AI-enabled platforms, Reddit, and other patient discovery channels).
• Ensure strong visibility across search, maps, and online directories.
• Maintain and update website content, including clinic pages, service descriptions, and photography.
• Optimize user experience to improve conversion from search to appointment.
• Support and benchmark SEO and local search strategies.
• Monitor and respond to patient reviews and inquiries with professionalism and sensitivity.
• Track & Improve Performance.
• Monitor key metrics, including call volume, conversion rates, and website traffic and user behavior.
• Prepare regular reports on campaign performance and cost efficiency for clinic operations team and WWH leadership.
• Use data to continuously refine and improve marketing efforts.

Marketing Coordinator

Chief Marketing Officer

• Provide strategic and hands-on marketing leadership during a critical phase of organizational growth and transition.
• Drive patient acquisition and support clinic growth across five clinics and virtual care operations.
• Partner closely with clinic operations to create, execute, and benchmark marketing strategies.
• Develop content for digital and print channels and collateral.
• Monitor key metrics and prepare reports on campaign performance.

Consultant, Fractional Marketing Director

Director

• Assess and refine WWHA’s current fundraising strategy
• Develop and implement a 6–12 month fundraising roadmap
• Identify immediate revenue opportunities across all funding streams
• Create realistic fundraising projections and benchmarks
• Build and strengthen major donor cultivation and stewardship strategies
• Support donor identification, prospecting, and solicitation planning
• Partner with leadership on major donor engagement and asks
• Review and strengthen grant pipeline strategy
• Support grant prospecting, proposal development, and reporting systems
• Help optimize internal grant processes and systems
• Strengthen annual giving strategy and donor retention efforts
• Evaluate direct mail and digital fundraising opportunities
• Develop fundraising messaging and donor appeals
• Assess current systems, workflows, and donor management practices
• Improve development operations, tracking, and reporting
• Support CRM optimization (Bloomerang preferred)
• Support fundraising strategy with executive leadership and Board Development Committee
• Strengthen board engagement in fundraising
• Provide regular fundraising reporting and strategic recommendations

Consultant – Fractional Development Director

• Collaborate with the CEO, Managing Director, and development team to develop and execute WWHA’s annual fundraising plan
• Secure financial support from individuals, foundations, and corporations
• Develop, grow, and manage a major gifts program, including identification, cultivation, solicitation, and stewardship of donors
• Build and execute a strategy for a sustained annual giving program, including oversight of annual campaigns
• Lead the writing and development of compelling fundraising materials, including donor communications, appeals, proposals, and reports
• Oversee and strengthen grant strategy and execution, including supervision of the Grants and Development Coordinator
• Ensure strong donor stewardship practices, with high-touch, relationship-centered engagement across all donor levels
• Lead planning and execution of fundraising events
• Collaborate with internal partners to develop and implement a digital fundraising strategy
• Serve as a key member of the WWHA leadership team, contributing to organizational strategy and aligning development efforts with programmatic priorities
• Support the CEO and Managing Director in Board engagement and development strategy, including active participation in the Board Development Committee
• Manage communications with the Board of Directors regarding fundraising and support effective utilization of Board members in fundraising efforts
• Represent WWHA externally through public speaking, community engagement, and donor cultivation opportunities
• Work across all areas of development as needed in a hands-on capacity, particularly in a resource-constrained environment
• Perform other duties as assigned