WhoFinance GmbH

Financial Planning and Analysis

• Own the Systems Stack: Build and manage the finance systems stack end-to-end (AP, AR, FP&A), taking full responsibility for configuration, cross-platform integrations, and continuous optimization
• Champion AI & Automation: Establish AI and automation as the core engine of finance operations by designing, building, and maintaining API-based integrations and automated workflows that replace manual processes
• Translate Systems Logic: Act as the bridge between Finance and Tech, translating complex accounting and financial requirements into scalable system logic, automation rules, and robust reporting structures
• Be a Proactive Partner: Collaborate with Customer Operations, People, and Product teams to ensure frictionless and productive internal operations
• Lead Automated BI & SQL Reporting: Drive the transition away from spreadsheet-based reporting by implementing automated dashboards and reports using SQL and modern BI tools
• Support Regulatory Governance: Partner with the Risk Management team to ensure that relevant financial and operational data is accurate across all entities so that regulatory filings (e.g., CIMA VASP reporting) can be prepared with audit-ready precision
• Drive Strategic Planning: Support group-wide budgeting and long-term financial modeling, leading the shift toward real-time situational awareness by integrating live on-chain data into decision-making frameworks

Finance Operations Specialist

Business Development Rep

• Driving revenue from inbound and outbound by taking ownership of incoming leads across all channels and executing strategic outbound campaigns
• Identifying and hunting high-value prospects (ICPs) online (e.g. through AI-driven lead generation and outbound activities) and offline, e.g. through events
• Managing the deal lifecycle, from qualifying prospects to understanding their needs and identifying decision-makers, while partnering with Senior Sales for complex opportunities
• Owning our CRM pipeline, proactively managing deal stages to ensure accurate forecasting and consistent follow-through
• Driving our growth strategy through taking ownership of our traffic generation channels, increasing visibility and inbound leads
• Managing our content and SEO roadmap by leveraging newest technology trends, e.g. AI
• Acting as the first point in contact in Account Management, and together with our Customer Success team, ensuring 100% reliability for our clients

Finance Operations Specialist

Growth & Business Development Associate – Staking & Onchain