
Performance Marketing Specialist – Google, Meta, TikTok
Whizz
full-time
Posted on:
Location Type: Remote
Location: Belarus
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About the role
- Paid Media Management: Launching, managing, and optimizing advertising campaigns in Google Ads (Search, Performance Max), Meta Ads, and TikTok Ads
- AI-Driven Production: Using AI (ChatGPT, Midjourney, etc.) to generate advertising offers, video scripts, and visual concepts
- Landing Page Creation: Assembling and refining landing pages using builders (Lovable, Webflow) with a focus on high conversion
- Design and Creative: Creating simple graphic materials and static banners (in Figma, Canva, or using AI) for hypothesis testing
- Hypothesis Testing: Continuously running A/B tests (creatives, audiences, offers) and finding ways to reduce cost per lead (CPA)
- Analytics: Working with GA4 and an internal CRM to track funnel performance from click to bike rental
Requirements
- At least 2 years of working with paid traffic to Western markets (US is a plus)
- You actively use AI tools for writing texts, creating images, and analyzing data, allowing you to work 2-3 times faster
- Ability to independently create a high-quality landing page and create a neat banner (without waiting for a designer)
- You make decisions based on data (CTR, CR, CAC, ROMI) and understand how your actions impact the company's profit
- English: Level B1+ (Intermediate and above) - fluent written communication, understanding of courier slang and the US market
- Ability to work at a startup's pace and quickly switch between tasks
Benefits
- Work on an international project with a real, physical product
- Access to a modern tool stack and the freedom to implement your ideas
- KPIs and the ability to see the real impact of your work on the streets of New York and other US
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Google AdsMeta AdsTikTok AdsAI toolsA/B testingLanding page creationGraphic designAnalyticsGA4CRM
Soft Skills
Data-driven decision makingAdaptabilityTime managementCommunicationCreativityIndependenceProblem-solvingAttention to detailCollaborationCritical thinking