
Performance Marketing Specialist – Google, Meta, TikTok
Whizz
full-time
Posted on:
Location Type: Remote
Location: Serbia
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About the role
- **What you'll be doing:**
- 1. Paid Media Management: Launching, managing, and optimizing advertising campaigns in Google Ads (Search, Performance Max), Meta Ads, and TikTok Ads.
- 2. AI-Driven Production: Using AI (ChatGPT, Midjourney, etc.) to generate advertising offers, video scripts, and visual concepts.
- 3. Landing Page Creation: Assembling and refining landing pages using builders (Lovable, Webflow) with a focus on high conversion.
- 4. Design and Creative: Creating simple graphic materials and static banners (in Figma, Canva, or using AI) for hypothesis testing.
- 5. Hypothesis Testing: Continuously running A/B tests (creatives, audiences, offers) and finding ways to reduce cost per lead (CPA).
- 6. Analytics: Working with GA4 and an internal CRM to track funnel performance from click to bike rental.
Requirements
- **What we expect from you:**
- **Performance experience:** At least 2 years of working with paid traffic to Western markets (US is a plus).
- **AI Mastery:** You actively use AI tools for writing texts, creating images, and analyzing data, allowing you to work 2-3 times faster.
- **Tech Skills:** Ability to independently create a high-quality landing page and create a neat banner (without waiting for a designer).
- **Data-driven approach:** You make decisions based on data (CTR, CR, CAC, ROMI) and understand how your actions impact the company's profit.
- **English:** Level B1+ (Intermediate and above) – fluent written communication, understanding of courier slang and the US market.
- **Flexibility:** Ability to work at a startup's pace and quickly switch between tasks
Benefits
- -Work on an international project with a real, physical product.
- -Access to a modern tool stack and the freedom to implement your ideas.
- -KPIs and the ability to see the real impact of your work on the streets of New York and other US.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Google AdsMeta AdsTikTok AdsAI toolsLanding page creationA/B testingAnalyticsGA4CRMGraphic design
Soft Skills
Data-driven decision makingFlexibilityCommunicationCreativityProblem-solvingTime managementAdaptabilityCollaborationCritical thinkingAttention to detail