Senior Director, Brand and Product Marketing

Whisker

Senior Director leading brand and product marketing efforts for Ting's innovative fire prevention technology. Building brand strategy and managing product marketing initiatives to enhance customer engagement.

Posted 5/14/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $175,000 - $200,000 per yearWebsite

Tech Stack

Tools & technologies

IoT

About the role

Key responsibilities & impact

Own and evolve Ting's brand strategy, positioning, and messaging
Define and protect our brand identity, voice, and visual standards across all touchpoints
Lead competitive positioning and differentiation in InsurTech and connected home
Partner with Growth and Partner Marketing to keep brand consistent while enabling channel-specific execution
Lead development of strategic decks and materials for executive, investor, and partner audiences
Partner with Product to turn the roadmap into compelling customer-facing narratives
Own product positioning, value propositions, and go-to-market strategy for Ting
Lead product marketing launches, feature announcements, and supporting campaigns
Own the Ting website and partner with Product on the mobile app experience, including messaging, structure, and conversion
Drive continuous improvement through testing and iteration
Lead creative strategy and oversee execution across brand, performance, and partner channels
Own content strategy across owned channels: blog, social, email, and educational content
Manage agency partnerships with clear briefs, accountability, and performance standards

Requirements

What you’ll need

10+ years of experience in brand marketing, product marketing, or integrated marketing leadership
A track record of building and evolving brand strategy for consumer or B2B2C products
Experience leading product marketing, including positioning, launches, and competitive strategy
Strong creative judgment with experience directing agencies and internal creative teams
Experience owning website and mobile app strategy and optimizing digital experiences
Excellent written and verbal communication skills
Experience managing PR agencies and earned media strategy
A history of leading and developing high-performing teams
Comfort working in fast-paced environments where things aren't always perfectly defined
Experience in IoT, InsurTech, connected devices, or home services is a plus.

Benefits

Comp & perks

Competitive compensation
Comprehensive benefits
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand strategyproduct marketingcompetitive positioninggo-to-market strategycontent strategydigital experience optimizationcreative strategyagency managementfeature launchesnarrative development

Soft Skills

creative judgmentwritten communicationverbal communicationteam leadershipadaptabilitycollaborationstrategic thinkingaccountabilityperformance managementproblem-solving