VP of Performance Marketing

Whisker

VP of Performance Marketing leading customer acquisition and growth strategies at Whisker. Transforming performance marketing into branded-awareness while building a data-driven growth organization.

Posted 5/12/2026full-timeMissouri, Wisconsin • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Lead and scale our customer acquisition and growth engine across paid media, paid search, affiliate, influencer, SEO, and marketing analytics.
Own growth performance end to end—balancing speed, efficiency, and long-term value.
Help evolve Whisker from performance-reliant advertising to branded-performance marketing.
Translate company revenue and margin goals into a disciplined growth strategy.
Optimize channel mix, ensuring strong measurement, attribution, and insight generation across the funnel.
Collaborate with Brand, Creative, Product, Finance, Data teams to align priorities.
Oversee paid acquisition across channels including paid social, search, shopping, CTV, display, and emerging platforms.
Ensure disciplined budget allocation, experimentation frameworks, and creative learning agendas.
Own affiliate strategy, including partner recruitment, optimization, and scaling.
Develop commission structures, incentives, and partnerships that drive incremental growth.
Ensure strong measurement and fraud prevention practices.
Lead SEO strategy across technical SEO and content.
Ensure growth strategy is fully integrated into product launches and GTM plans.
Own marketing analytics, attribution, and reporting across all acquisition channels.
Define and monitor core growth metrics: CAC, LTV, payback period, ROAS, incrementality.
Build clarity around channel performance, forecasting, and budget tradeoffs.
Build, lead, and develop a high-performing growth organization across media, SEO, affiliates, and analytics.
Set clear goals, accountability, and development paths for leaders and ICs.
Establish scalable processes, tooling, and agency relationships where appropriate.

Requirements

What you’ll need

10+ years of experience in growth, performance marketing, or acquisition leadership
Proven experience scaling subscription and repeat-purchase DTC brands
Deep expertise in paid media with a focus on paid social, paid search, affiliate, influencer, and SEO
Strong command of marketing analytics, attribution, and growth economics
Experience managing large budgets and driving profitable growth
Experience building or scaling in-house growth and analytics teams
Strong cross-functional leadership and executive communication skills
Comfortable operating in fast-paced, high-growth environments with ambiguity
Maintains confidentiality of proprietary information
Ability to maintain a professional atmosphere in a fast-paced environment with numerous interactions and interruptions
A high degree of initiative, self-motivation, and ability to motivate others
Ability to establish and maintain cooperative working relationships with team members and colleagues
Comfortable with office pets (cats, dogs)

Benefits

Comp & perks

Premium Medical/Dental/Vision insurance
Paid parental leave
Whisker Parents Program
1 day "pawternity" leave for new pet adoption
Pet Insurance Discount
401K match
Flexible spending accounts
Company-paid short-term disability and life insurance
Employee Assistance Program (EAP)
Generous paid time off
14 Paid Holidays
Top of the line equipment
Pet-friendly office
Whisker products and swag
Continuing education Support
On-site gym with Peloton
Referral program

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

growth marketingperformance marketingcustomer acquisitionpaid mediaSEOmarketing analyticsattributionbudget managementDTC brandschannel performance

Soft Skills

cross-functional leadershipexecutive communicationinitiativeself-motivationteam collaborationprofessionalismadaptabilitygoal settingaccountabilityrelationship building