Whisk

Content Writer

• Own in-product copy across journeys
• Write and iterate on onboarding flows, in-app journeys, feature education, progress feedback, nudges, empty states, and CTAs
• Ensure each touchpoint aligns with the user’s stage in their journey
• Maintain clarity and simplicity within complex health contexts
• Develop reusable copy patterns and templates for check-ins, assessments, feedback, and reinforcement
• Work closely with product managers and a behavioural science consultant
• Turn behaviour change strategies into motivating, easy-to-follow storytelling and copy
• Ensure the user experience feels empowering — not clinical or restrictive
• Support users in building sustainable habits through thoughtful framing
• Review wireframes and prototypes early in the design process
• Contribute to journey and user flow discussions and decisions
• Identify friction points and cognitive overload
• Propose structural improvements to improve clarity, motivation, and comprehension
• Advocate for user-centred language throughout product development
• Maintain narrative & voice consistency
• Apply defined tone and voice principles across journeys
• Adapt tone appropriately for onboarding, setbacks, progress, and reinforcement
• Ensure the product feels cohesive across weeks and touchpoints
• Review drop-off and engagement data
• Suggest copy experiments and refinements
• Continuously improve clarity and behaviour adoption through iteration

Senior UX Writer – Content Designer