Program Manager – In-house Performance Creative

Whatnot

Program Manager driving creative testing for performance growth in Whatnot's livestream shopping platform. Collaborating with cross-functional teams to enhance creative production and analytics.

Posted 6/18/2026full-timeRemote • California, New York • 🇺🇸 United StatesMid-LevelSenior💰 $158,000 - $175,000 per yearWebsite

About the role

Key responsibilities & impact

Performance creative operating system. Build the intake, briefing, production, feedback, delivery, and reporting process that helps the team increase creative testing volume.
Creative testing roadmap. Work with ACD, Paid and Paid Creative Strategist to define the testing roadmap and priorities for the team. Own the production calendar, making sure the team is testing the highest-impact ideas first and cutting what isn’t worth the resources.
Resourcing and agency capacity. Evaluate new agencies, production partners, and vendor models to make sure the team has the right capacity and capabilities as creative volume scales. Build the operating model for when to use in-house resources, when to bring in external support, and how to hold partners accountable to speed, quality, and performance.
Editor enablement and asset coordination. Ensure editors have the clips and source material they need to move quickly, partnering with Influencer and Marketing teams to source, organize, secure talent rights, and build up a library of great content.
Tooling, AI, and automation. Assess and implement new creative, AI, production, and measurement tools that help the team produce higher-volume, higher-performing creative without adding unnecessary process or slowing down testing.
Cross-functional visibility and alignment. Create visibility for leadership and cross-functional partners by sharing clear updates on what’s in flight, what’s blocked, what’s working, and what we’re learning.
Creative quality at speed. Help the team raise the creative bar without slowing down, balancing speed, quality, and performance outcomes.

Requirements

What you’ll need

6+ years of experience in creative operations, performance marketing operations, production, or program management at a high-growth consumer company. Direct paid creative ops experience is a plus, but strong operational and analytical judgment matter most.
A track record of building systems that scale. You’ve improved an intake process, briefing workflow, creative testing calendar, production tracker, agency model, reporting cadence, or asset delivery system in a measurable way.
Strong performance creative fluency. You understand paid marketing metrics like CAC, ROAS, LTV, PBP, incrementality, and creative fatigue, and know how to take that data to drive better creative results.
Strong prioritization and project management instincts. You can separate urgent from important, make tradeoffs clear, and keep cross-functional work moving without adding unnecessary process.
Clear communication. You can turn messy status, blockers, and competing opinions into a crisp update or recommendation.
Comfort with ambiguity and speed. You can take an unclear problem, build a practical v1, and iterate without waiting for perfect direction.
Low ego and strong team instincts. You’re comfortable pushing for clarity, giving direct feedback, and jumping into unglamorous work when it helps the team win.
Genuine curiosity about Whatnot’s product and community. Everyone here uses the product, and this role gets better by staying close to buyers, sellers, and categories.

Benefits

Comp & perks

Generous Holiday and Time off Policy
Health Insurance options including Medical, Dental, Vision
Work From Home Support
Home office setup allowance
Monthly allowance for cell phone and internet
Care benefits
Monthly allowance for wellness
Annual allowance towards Childcare
Lifetime benefit for family planning, such as adoption or fertility expenses
Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
Monthly allowance to dogfood the app
Parental Leave
16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

creative operationsperformance marketing operationsproduction managementprogram managementcreative testingdata analysisproject managementsystem buildingmarketing metricscreative fluency

Soft Skills

prioritizationclear communicationcomfort with ambiguityteam collaborationanalytical judgmentcuriosityproblem-solvingfeedback deliverytradeoff decision-makingcross-functional alignment