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Product Counsel – Director
WhatnotProduct Counsel leader at Whatnot's high-growth marketplace providing legal support across product development lifecycle. Build legal functions and scale infrastructure for high-impact legal guidance.
Posted 5/16/2026full-timeSan Francisco • California • 🇺🇸 United StatesLead💰 $349,000 - $475,000 per yearWebsite
About the role
Key responsibilities & impact- Build and lead Whatnot's product legal function
- Partner with Product, Engineering, Marketing, Policy, and Business Development, advising on product launches, consumer-facing features, commercial deals, privacy, and regulatory risk
- Build the infrastructure that makes the team scale: playbooks, templates, risk frameworks, and documentation practices
- Serve as the primary legal point of contact embedded throughout the product development lifecycle
- Identify, assess, and drive resolution of legal issues related to privacy, data security, consumer protection, intellectual property, intermediary liability, advertising, and platform regulation
- Review and advise on product features, user flows, terms of service, in-app disclosures, and marketing claims to ensure legal compliance and appropriate risk allocation
- Advise on novel and rapidly evolving legal areas, including artificial intelligence, machine learning, recommendation systems, generative content, and live streaming regulation
- Monitor, interpret, and communicate the impact of evolving global regulations
- Lead cross-functional responses to new or amended laws affecting product
- Manage outside counsel relationships and external legal resources efficiently and strategically
- Collaborate with Trust & Safety, Security, and Policy teams on platform integrity, content moderation, and abuse prevention initiatives
Requirements
What you’ll need- 12+ years of legal experience
- J.D. from an accredited law school and active bar membership (or eligibility to register as in-house counsel) in at least one U.S. state.
- 12+ years of legal experience, including substantial time advising on product and technology matters at a top-tier law firm and in-house legal department at a technology company.
- Deep substantive expertise in at least several of the following: privacy and data protection (U.S. and international), consumer protection, platform/intermediary liability, intellectual property, advertising and marketing law, content moderation, and AI/ML governance.
- Proven ability to provide practical, business-oriented legal counsel in a high-velocity environment – solutions-focused, not a bottleneck.
- Strong executive presence and communication skills – you can distill complex legal issues into clear, actionable guidance for technical specialists, business leaders, and executives alike.
- Experience working cross-functionally with product, engineering, and design teams throughout the full product development lifecycle.
- Demonstrated ability to scale legal processes, build playbooks, and create systems that enable the business to move with confidence.
- Experienced people manager with demonstrated experience building or leading a product counsel or technology law function, ideally from an early or nascent stage.
Benefits
Comp & perks- Generous Holiday and Time off Policy
- Health Insurance options including Medical, Dental, Vision
- Work From Home Support
- Home office setup allowance
- Monthly allowance for cell phone and internet
- Care benefits
- Monthly allowance for wellness
- Annual allowance towards Childcare
- Lifetime benefit for family planning, such as adoption or fertility expenses
- Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
- Monthly allowance to dogfood the app
- Parental Leave
- 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
legal experienceprivacy and data protectionconsumer protectionplatform liabilityintellectual propertyadvertising lawcontent moderationAI governancemachine learning governanceregulatory compliance
Soft Skills
executive presencecommunication skillssolutions-focusedcross-functional collaborationpeople managementbusiness-oriented legal counselability to distill complex issuesscaling legal processesbuilding playbookscreating systems
Certifications
J.D. from an accredited law schoolactive bar membership