Director of Brand and Integrated Marketing

Whatnot

Senior leader shaping and scaling integrated brand efforts for Whatnot, a livestream shopping platform. Leading multi-channel brand campaigns to drive business impact across formats and media.

Posted 5/11/2026full-timeSan Francisco • California • 🇺🇸 United StatesLead💰 $240,000 - $285,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and scale breakthrough, culturally resonant brand platforms across channels.
Lead fully integrated campaigns spanning digital, TV, OOH, audio, partnerships, creators, experiential.
Own major/relevant cultural moments - Develop/execute our biggest ideas around tentpole moments such as The National and New York Comic Con.
Ensure consistency of message and impact across paid, owned, earned, and experiential touchpoints.
Translate big ideas into cohesive executions that travel seamlessly across formats, media types, and marketing channels.
Build a consent and moments calendar that embed Whatnot into relevant places in culture and build both brand awareness and resonance with target audiences.
Work internal and with agencies and creators to build content capabilities for the brand.
Serve as the connective tissue across paid media, creative, analytics, finance, social, partnerships, and product marketing.
Align teams around a shared campaign vision and ensure execution is coordinated and efficient.
Partner closely with media and creative agencies to elevate and scale ideas.
Manage and deploy brand budgets with discipline and ambition.
Make informed investment decisions across channels to balance reach, resonance, and return.
Build the systems and frameworks that enable brand efforts to scale over time.
Define how success is measured across brand and business outcomes.
Partner with analytics to implement rigorous brand lift, incrementality, and performance measurement frameworks.
Continuously optimize creative and channel mix while protecting long-term brand equity.
Connect integrated campaigns directly to measurable business impact.
Bring original thinking and strong creative instincts to campaign development.
Manage agencies in partnership with our creative team to bring our biggest ideas to life.
Elevate the quality of work across every channel.
Champion ideas that break through while remaining grounded in strategy and results.
Start as a hands-on operator, driving briefs, timelines, reviews, and cross-functional alignment.
Establish repeatable processes for integrated campaign development.
Hire and develop a high-performing brand and integrated marketing team over time.

Requirements

What you’ll need

Significant experience launching and scaling multi-channel brand campaigns at meaningful budget levels.
Doing so in high-growth environments, building the function as it scales.
Deep expertise across digital, TV, OOH, audio, partnerships, and experiential activations.
A track record of delivering measurable business impact from brand investment.
Strong integration instincts — you understand how creative, media, measurement, and activations connect.
Experience operating in high-growth, fast-paced environments.
Ability to balance creative ambition with operational and analytical rigor.
Comfort leading without formal authority and aligning diverse stakeholders.
Builder mindset — energized by shaping and scaling something foundational.

Benefits

Comp & perks

Flexible Time off Policy and Company-wide Holidays (including a spring and winter break)
Health Insurance options including Medical, Dental, Vision
Work From Home Support
Home office setup allowance
Monthly allowance for cell phone and internet
Care benefits
Monthly allowance on both food and wellness
Annual allowance towards Childcare
Lifetime benefit for family planning, such as adoption or fertility expenses
Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
Monthly allowance to dogfood the app
Parental Leave
16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

multi-channel brand campaignsdigital marketingTV advertisingout-of-home (OOH) advertisingaudio marketingpartnershipsexperiential marketingcampaign measurementbudget managementcreative development

Soft Skills

leadershipcross-functional alignmentcreative instinctsstrategic thinkingoperational rigorstakeholder managementteam buildingprocess establishmentoriginal thinkingadaptability