Country Marketing Manager

Whatnot

Marketing Manager at Whatnot responsible for driving product category growth in Australia. Focused on user acquisition, influencer marketing, and event planning to build community engagement.

Posted 5/4/2026full-timeSydney • 🇦🇺 AustraliaMid-LevelSenior💰 A$153,000 - A$180,000 per yearWebsite

About the role

Key responsibilities & impact

Drive user acquisition for your category in Australia, developing campaigns and events that generate community buzz and grow demand on Whatnot
Build and manage a roster of influencers and creators, treating influencer marketing as a core performance channel. You’ll identify, onboard, and manage partners to drive first-time buyers with a focus on conversion and retention metrics
Develop high-performing content in partnership with our creative team for paid campaigns, ensuring ads deliver exceptional conversion and first-time buyer growth
Lead the planning and execution of digital and in-person events, partnering with sellers and internal teams to deliver programs that build awareness and drive core supply and demand metrics in Australia
Measure the effectiveness of marketing initiatives, using data to refine strategy, scale what works into market-specific playbooks, and partner with US and International counterparts to adapt proven approaches for the Australian market

Requirements

What you’ll need

Experience: 5–10 years in consumer or category marketing, ideally in fast-paced, high-growth environments. You’ve seen excellent marketing first-hand and applied those lessons to drive measurable results
Influencer marketing expertise: Proven track record building and managing a roster of influencers and creators as a performance channel, driving first-time buyers at competitive CAC
Creative & performance content: Ability to develop and deliver content that performs in paid ads and fuels acquisition at scale
Event marketing: Experience planning and executing digital and in-person events that deliver measurable growth and community engagement
Executional excellence & data-driven mindset: Proven ability to fully own end-to-end campaigns across multiple marketing channels, track KPIs, and optimize based on insights.
Mindset: Low ego, adaptable, and comfortable taking on unstructured challenges. You thrive in fast-moving environments and aren’t afraid to roll up your sleeves
Passion for creator communities and/or categories that thrive on Whatnot (e.g., collectibles, toys, TCG)

Benefits

Comp & perks

Generous Holiday and Time off Policy
Health Insurance options including Medical, Dental, Vision
Work From Home Support
Home office setup allowance
Monthly allowance for cell phone and internet
Care benefits
Monthly allowance for wellness
Annual allowance towards Childcare
Lifetime benefit for family planning, such as adoption or fertility expenses
Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
Monthly allowance to dogfood the app
Parental Leave
16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

consumer marketingcategory marketinginfluencer marketingcontent developmentevent marketingcampaign managementKPI trackingdata analysisperformance marketingcustomer acquisition

Soft Skills

executional excellencedata-driven mindsetadaptabilityproblem-solvingcommunity engagementcollaborationcreativitylow egoinitiativeresilience