WGSN

Content Strategist, Fashion Design

WGSN

full-time

Posted on:

Location Type: Hybrid

Location: Melbourne • Australia

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About the role

  • Lead an Australia-first point of view on women’s apparel trends, anchored in the nuances of the local market and retail environment.
  • Translate WGSN’s global forecasts into clear, prioritised direction for AU/NZ clients — defining what to act on, what to monitor, and when it matters commercially.
  • Provide Southern Hemisphere framing, buy windows and clear “what this means for AU/NZ” guidance.
  • Own the Australia Fashion Design content plan, focusing on high-value formats (colour & print, key items, buyers’ briefings, brands to watch, retail analysis).
  • Produce actionable, timely content across WGSN channels and formats (articles, reports, decks and webinars) tailored to high street/non-luxury teams.
  • Track and interpret AU/NZ retail and consumer signals — from calendars and competitive activity to product winners, value shifts, customer behaviour, sustainability trends and active/lifestyle influence.
  • Support retention and growth through client meetings, renewals and strategic sessions.
  • Deliver analyst-style presentations and webinars aligned to AU/NZ time zones.

Requirements

  • Significant experience in women’s apparel within high street / commercial / non-luxury fashion, ideally spanning trend, design, buying, merchandising, or forecasting.
  • Proven ability to translate trends into commercial direction (what, why, how, and when) for retail teams.
  • Strong understanding of the Australian fashion retail landscape, including local climate/lifestyle drivers and Southern Hemisphere seasonal realities.
  • Knowledge of Australian/NZ retail calendars and buying cycles across major categories.
  • Proven content creation skills: writing, editing, structuring insight, and turning complexity into clear prioritised guidance.
  • Comfortable presenting to senior stakeholders and facilitating client sessions (virtual and in-person).
Benefits
  • 20 days’ annual leave
  • Fitness subsidy
  • Employee Assistance Programme
  • Great learning and development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
trend analysisfashion designcontent creationwritingeditingretail analysisforecastingmerchandisingbuyingpresentation skills
Soft Skills
communicationclient managementstrategic thinkingfacilitationinterpersonal skills