Marketing Lead
WGSN
full-time
Posted on:
Location Type: Hybrid
Location: São Paulo • 🇧🇷 Brazil
Visit company websiteJob Level
Senior
About the role
- Execute targeted marketing strategies that drive high-quality demand generation.
- Create initiatives to increase client engagement via Account-Based Marketing.
- Raise brand awareness across global and regional teams.
- Develop and execute multi-channel marketing campaigns for awareness and lead generation.
- Collaborate with internal teams for product launches and campaign alignment.
- Design and deliver Account-Based Marketing programmes for enterprise clients.
- Tailor marketing plans to reflect industry and client nuances.
- Champion initiatives that reinforce WGSN’s brand positioning.
Requirements
- Proven experience in a marketing role within B2B or trend-driven industries (e.g., insights, media, SaaS, fashion, or retail).
- Expertise in demand generation marketing, campaign execution, and ABM.
- Strong ability to craft targeted marketing strategies for diverse audiences.
- Experience engaging with senior commercial stakeholders. You have KPIs and you’re determined to deliver on them.
- Knowledge of digital and content marketing best practices.
- Analytical mindset with experience in measuring and optimising campaign performance.
- Excellent communication, collaboration, and project management skills.
- Experience managing budgets and external agency relationships.
- Fan of WGSN and Trend Forecasting, you’re a futurist with your finger on the pulse.
Benefits
- Bradesco health insurance plan
- Careplus dental plan
- Omint life insurance
- Food/meal vouchers via Flash
- Internet allowance via Flash
- Transportation vouchers via Flash
- Daycare allowance
- Total pass
- Day off on your birthday
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generation marketingcampaign executionAccount-Based Marketingdigital marketingcontent marketingcampaign performance measurementbudget managementproject management
Soft skills
communicationcollaborationanalytical mindsetstrategic thinkingstakeholder engagement