Director, Product Marketing – Mobility, OTR

WEX

Director of Product Marketing at WEX shaping product strategies across mobility and OTR sectors. Ensuring impactful launches and strategic alignment in a B2B environment.

Posted 6/12/2026full-timeRemote • 🇺🇸 United StatesLead💰 $198,000 - $223,700 per yearWebsite

About the role

Key responsibilities & impact

Ensure product launches drive revenue — not shelfware
Shift roadmap conversations from reactive feature development to market-informed strategy
Elevate sales enablement from asset production to revenue acceleration
Establish Product Marketing as a trusted strategic partner to Product and Sales leadership
Own positioning, segmentation, and go-to-market strategy across Fuel, EV, Telematics, and OTR
Ensure launches translate into measurable business outcomes, including pipeline creation, win-rate improvement, adoption acceleration, and retention impact
Establish post-launch performance reviews and revenue accountability loops
Identify whitespace and growth opportunities across segments
Serve as the voice of the market in roadmap planning and investment discussions
Introduce structured validation processes grounded in customer insight, usage data, and competitive intelligence
Influence pricing, packaging, and portfolio tradeoffs to align with revenue strategy
Partner with Sales leadership to define stage-specific enablement that improves deal velocity and close rates
Shift the organization from reactive one-pager production to disciplined, outcome-driven sales motions
Ensure sellers are equipped with differentiated narratives that resonate across segments
Establish launch tiering, prioritization, and resource allocation frameworks to focus on highest-impact initiatives
Define clear engagement models with Product, Sales, Marketing, and CX
Build scalable processes that increase speed-to-market while maintaining strategic rigor
Build and develop a high-performing PMM team capable of operating as strategic advisors
Coach PMMs to deepen business acumen, executive presence, and cross-functional influence
Foster a culture of accountability, insight-driven thinking, and ownership

Requirements

What you’ll need

10+ years of B2B Product Marketing experience in SaaS, fintech, mobility, or complex workflow platforms
Experience owning or materially influencing revenue performance in a multi-segment B2B environment
Proven track record building or evolving a Product Marketing function in an ambiguous or growth-oriented organization
Demonstrated success turning launches into revenue performance
Experience influencing executive-level stakeholders and shifting cross-functional behavior
Deep understanding of complex sales motions and stage-based enablement strategy
Strong business acumen and comfort engaging in portfolio tradeoffs, investment decisions, and revenue planning
Ability to zoom out to shape strategy and zoom in to drive disciplined execution
Experience operationalizing modern tools (including AI) to improve PMM velocity and insight generation
Mobility, fleet, or transportation experience is a plus but not required.

Benefits

Comp & perks

health, dental and vision insurances
retirement savings plan
paid time off
health savings account
flexible spending accounts
life insurance
disability insurance
tuition reimbursement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B Product Marketingrevenue performancego-to-market strategysales enablementproduct positioningsegmentationpipeline creationwin-rate improvementadoption accelerationretention impact

Soft Skills

strategic thinkinginfluencecross-functional collaborationbusiness acumenexecutive presencecoachingaccountabilityinsight-driven thinkingownershipteam development