Marketing Automation CX Strategist

WEX

. Proactively engage with CX Automation Engineering partners, SMEs in marketing, product and within the business to design automated experiences that aligns with business objectives and achieves target business outcomes .

Posted 4/30/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Proactively engage with CX Automation Engineering partners, SMEs in marketing, product and within the business to design automated experiences that aligns with business objectives and achieves target business outcomes
Demonstrate expertise by staying at the bleeding edge of marketing, industry and competitor trends
Work closely with Automation Engineers, fellow SMEs in Revenue and Product Marketing, designers, and data analysts to ensure seamless execution of content across various channels and optimize the automated customer experiences for conversions
Oversee the creation of high-quality, behavior-based marketing automation and personalization copy and graphics, including deeply personalized emails and web pages
Develop dynamic content strategies based on key moments of opportunity - enabled by data signals, audience attributes, and data-driven insights - to deliver relevant personalized experiences that deliver engagement outcomes from target prospects and customers
Analyze content performance metrics and leverage data insights to inform content strategy, optimization efforts, and identify opportunities to increase conversions
Drive continuous testing and optimization content, messaging, and calls-to-action using a/b and multivariate testing to improve performance and maximize conversion rates
Prioritize and oversee delivery of marketing automation content deliverables, ensuring they meet delivery due dates, adhere to quality standards, and align with marketing automation strategy goals

Requirements

What you’ll need

Bachelor's degree in marketing, business, or a related field
Senior experience in marketing automation and personalization development, with demonstrated success
Strong understanding of marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot, Optimizely), CRM systems, personalization platforms, and analytics tools
Strong analytical and problem-solving skills, with the ability to interpret data and translate insights into action
Excellent written and verbal communication skills, with the ability to present complex ideas to both technical and non-technical audiences
Experience building and segmenting audiences, and a history of driving optimization through a/b testing and use of AI tools
A demonstrated ability to work with highly abstract concepts and incomplete information yet able to use sound business judgment to provide actionable recommendations to cross functional teams internally

Benefits

Comp & perks

Comprehensive and market competitive benefits
Support for personal and professional well-being

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing automationpersonalization developmenta/b testingmultivariate testingdata analysiscontent strategyconversion optimizationbehavior-based marketingdynamic content strategiesaudience segmentation

Soft Skills

analytical skillsproblem-solving skillswritten communicationverbal communicationbusiness judgmentcollaborationpresentation skillscreativityattention to detailadaptability