WEX

Customer Lifecycle Marketing Manager

WEX

full-time

Posted on:

Location Type: Remote

Location: Maine • United States

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Salary

💰 $85,600 - $98,600 per year

About the role

  • Develop and implement ongoing programs & campaigns that enhance customer engagement, adoption, and retention
  • Build and execute multi-channel customer-focused campaigns
  • Spend time with customers to understand pain points and improve the customer experience
  • Track key metrics to evaluate the success of lifecycle initiatives
  • Partner with the business and Digital Marketing team to align on strategies
  • Manage risks and resolve issues impacting deliverables or objectives
  • Deliver campaigns on time and on budget
  • Lead ongoing reporting and evaluation of campaign results

Requirements

  • Bachelor’s degree in Business, Marketing, or related field
  • 5+ years of B2B marketing experience, ideally in the Financial Industry, Payments or Fintech
  • Proven success in lifecycle/retention strategies across digital and multi-channel campaigns
  • Strong quantitative, analytical, and pipeline management skills
  • Ability to synthesize data into actionable insights
  • Excellent organizational, communication, and interpersonal skills
  • Ability to manage complex projects and influence stakeholders
  • Experience with marketing automation technology
Benefits
  • Health, dental and vision insurances
  • Retirement savings plan
  • Paid time off
  • Health savings account
  • Flexible spending accounts
  • Life insurance
  • Disability insurance
  • Tuition reimbursement
  • Quarterly or annual bonus based on role and applicable plan
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketinglifecycle strategiesretention strategiesmulti-channel campaignsquantitative skillsanalytical skillspipeline management
Soft Skills
organizational skillscommunication skillsinterpersonal skillsproject managementstakeholder influence
Certifications
Bachelor’s degree in BusinessBachelor’s degree in Marketing