Marketing

• Accountable for the effectiveness of interactions delivered by WEX marketing automation programs
• Partner with Marketing Automation Engineering talent and cross-functional teams to deliver experiences that drive growth and high customer satisfaction
• Proactively design automated experiences that align with business objectives and achieve target outcomes
• Provide subject matter leadership by staying current on marketing, industry and competitor trends and educating stakeholders
• Collaborate with Automation Engineers, SMEs in Revenue and Product Marketing, designers, and data analysts to execute content across channels
• Oversee creation of behavior-based marketing automation and personalization copy and graphics, including deeply personalized emails and web pages
• Develop dynamic content strategies using data signals and audience attributes to deliver personalized experiences
• Analyze content performance metrics and leverage data insights to inform strategy and optimization
• Drive continuous A/B and multivariate testing and optimization to maximize conversion rates
• Prioritize and oversee delivery of marketing automation content deliverables to meet due dates and quality standards

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