WEX

Director of Mobility Performance Marketing

WEX

full-time

Posted on:

Location Type: Remote

Location: Remote • California, Illinois, New York, Washington • 🇺🇸 United States

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Salary

💰 $158,000 - $210,000 per year

Job Level

Lead

About the role

  • Drive and own the multi-year customer marketing strategy and communications to define the portfolio growth initiatives across the North American Mobility segment
  • Develop and implement a top-down strategic approach that aligns customer marketing initiatives with broader business objectives and growth targets
  • Act as the central orchestrator of all customer-facing marketing efforts, ensuring cohesive messaging and seamless execution across functions
  • Own the performance marketing strategy specifically focused on the Customer Backbook (existing customer base)
  • Develop sophisticated segmentation strategies with key cross-functional partners to identify and target high-value customer groups for retention, cross-sell, and up-sell opportunities
  • Proven capability to leverage first and third party data to develop audience and customer level personalization strategies to deliver tailored journeys and value propositions to customers
  • Apply a rigorous ROI lens to all Backbook initiatives, continuously monitoring, analyzing, and optimizing campaigns for maximum return on investment
  • Manage, mentor, and lead the dedicated marketing team, fostering an environment of continuous improvement and analytical rigor
  • Define and manage the downstream channel strategy (e.g., email, app, direct mail, SMS) to ensure optimal reach, engagement, and conversion for customer marketing campaigns
  • Command and demonstrate proven competency in utilizing core MarTech capabilities (e.g., CRM, marketing automation, content management systems, analytics platforms) to drive measurable marketing outcomes.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
  • 12+ years of progressive experience in Customer Marketing, ideally with deep card portfolio management experience (financial services/technology and mobility experience a plus)
  • Proven track record of developing and executing successful top-down marketing strategies
  • Deep expertise in performance marketing, customer segmentation, and lifecycle marketing
  • Strong analytical skills with an ability to apply an ROI lens to marketing initiatives and translate complex data into actionable strategies.
  • Prior experience managing and mentoring a data-driven or analytical marketing team.
  • Exceptional communication and stakeholder management skills to serve as the orchestrator across various internal teams (Product, Sales, Finance, etc.).
Benefits
  • health, dental and vision insurances
  • retirement savings plan
  • paid time off
  • health savings account
  • flexible spending accounts
  • life insurance
  • disability insurance
  • tuition reimbursement
  • and more.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
customer marketing strategyperformance marketingcustomer segmentationlifecycle marketingdata analysisROI analysiscampaign optimizationportfolio managementmarketing strategy executionaudience personalization
Soft skills
leadershipmentoringanalytical thinkingcommunicationstakeholder managementcross-functional collaborationstrategic thinkingcontinuous improvementteam managementorchestration
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessMBA