Product Marketing Lead – GTM
Stripe
Senior Product Marketing Manager
WEX
full-time
Posted on:
Location: California, District of Columbia, Illinois • 🇺🇸 United States
Visit company websiteSalary
💰 $120,000 - $160,000 per year
Job Level
Senior
About the role
- We’re looking for a data-driven, commercially-minded Senior Product Marketing Manager to own the Small Business segment for North America Mobility at WEX. Own positioning, messaging, and GTM strategy; define and evolve value propositions, messaging pillars, and sales narratives tailored to SMB buyers. Shape GTM strategy for Small Business product line; use customer, market, and competitor research to refine messaging and drive differentiation. Drive launches and adoption: lead cross-functional product launches; own SMB roadmap communications; translate product features into benefits. Enable sales teams: build battlecards, pitch decks, objection handlers, persona-based playbooks; deliver training and competitive insights. Fuel customer and market insight: lead research initiatives, interview customers and lost deals, track competitor activity, analyze performance metrics.
Requirements
- 7+ years of relevant work experience, including 4+ years in product marketing roles in B2B SaaS, fintech, or SMB-focused businesses Proven experience building go-to-market plans, crafting messaging, and enabling sales for technical or complex products Strong analytical and research skills used to validate assumptions, surface insights, and measure what matters Exceptional writing, storytelling, and presentation skills Experience in small business preferred Bachelor’s degree in marketing, business, communications, or related field
