Product Manager
Brightspeed
Senior Data Product Manager, Marketing Automation
WEX
full-time
Posted on:
Location Type: Remote
Location: Remote • California, Maine, New York, Texas, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $113,000 - $150,000 per year
Job Level
Senior
Tech Stack
SQL
About the role
- Develop and drive the strategic roadmap for WEX’s Marketing Automation initiatives, connecting platform capabilities to key business objectives and results.
- Champion the needs of our customers, leading ongoing discovery to understand how automation, data, and personalization can create better customer experiences.
- Partner closely with marketing, data engineering, analytics, and technology teams to align on shared goals and define product requirements that enable seamless customer data activation and marketing automation.
- Translate strategy into clear user stories and product requirements that enable impactful marketing automation and data activation capabilities.
- Define and track key performance indicators (KPIs) that measure the effectiveness of marketing automation and customer data initiatives, such as engagement rates, activation velocity, segmentation accuracy, and campaign ROI.
Requirements
- 5+ years of product management experience, with a focus on marketing automation, customer data platforms, and data-driven marketing technologies
- Undergraduate degree required, advanced degree is a plus.
- Strong SQL expertise and data warehousing knowledge, with the ability to translate complex data architectures into scalable marketing automation solutions.
- Comfortable collaborating with engineers and architects to drive discussions on data modeling, integration, and platform evolution that power intelligent automation and personalized customer experiences.
- Proven ability to translate product vision into actionable roadmaps, balancing long-term strategy with short-term priorities, and driving alignment across cross-functional teams to deliver impactful initiatives.
- Deep understanding of the end-to-end customer journey, with a passion for building data-driven marketing platforms that unify insights, automate interactions, and create consistent, personalized experiences across all channels.
- Exceptional communicator skilled at building alignment across teams and clearly conveying complex concepts to technical partners, business leaders, and senior stakeholders.
- Ability to navigate the complexity of data ecosystems and marketing technologies, anticipating integration challenges, and driving solutions that enable scalable, connected customer experiences.
Benefits
- health, dental and vision insurances
- retirement savings plan
- paid time off
- health savings account
- flexible spending accounts
- life insurance
- disability insurance
- tuition reimbursement
- and more.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing automationcustomer data platformsSQLdata warehousingdata modelingintegrationdata-driven marketing technologieskey performance indicatorsuser storiesproduct requirements
Soft skills
collaborationcommunicationstrategic thinkingalignmentproblem-solvingcustomer focusleadershipadaptabilityvision translationstakeholder engagement
Certifications
undergraduate degreeadvanced degree
