Product Marketing Manager

WeVideo

Product Marketing Manager at WeVideo developing strategies for demand and sales enablement. Collaborating with cross-functional teams to enhance product positioning and market success.

Posted 5/12/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $100,000 - $115,000 per yearWebsite

About the role

Key responsibilities & impact

Collaborate with product and marketing teams to create compelling product positioning and messaging that resonates with diverse audiences
Conduct competitive analysis and shape strategies to highlight our unique strengths across key markets
Drive sales enablement, providing the sales team with insights from data and competitive research to meet customer needs, ensuring clear differentiation in the market
Create and distribute essential sales tools and resources, including presentations, product sheets, and training materials, to keep the sales team informed and effective
Partner with the events team to enhance product presence and engagement at conferences and events, including ownership of the conference presentation proposal process
Plan and execute successful product and feature launches, coordinating seamlessly with cross-functional teams
Keep abreast of industry trends and technologies to identify new opportunities which ultimately serve the long-term strategy to position products
Track the effectiveness of product marketing initiatives, making data-driven recommendations for improvement

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or a related field
3-6 years in product marketing, ideally in EdTech
Strong experience in sales enablement and competitive intelligence
Exceptional communication skills with the ability to create compelling narratives
Proven track record of supporting successful product launches
Strong problem-solving skills, adaptability, and a customer-first mindset
Ability to manage projects independently and work cross-functionally, including working closely in partnership with customer-facing and technical teams
Willingness to travel occasionally for conferences, client meetings, and events as needed

Benefits

Comp & perks

Competitive compensation
Flexible PTO
12 Paid Holidays
Up to 4% 401k Match - 100% Vested Upon Employment
Medical Insurance with United Health Care Employee Premiums covered at 100%
Dependent Premiums covered at 80%
Vision/Dental Insurance with Guardian Employee Premiums covered at 100%
Dependent Premiums covered at 70%
Remote Work

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingsales enablementcompetitive analysisdata-driven recommendationsproject managementproduct positioningproduct launchesmarket researchpresentation creationtraining material development

Soft Skills

communication skillsproblem-solving skillsadaptabilitycustomer-first mindsetcollaborationnarrative creationindependent project managementcross-functional teamworkstrategic thinkinginsight generation

Certifications

Bachelor’s degree in MarketingBachelor’s degree in Business