Regional Sales Manager

Westlake Financial

Regional Sales Manager driving company growth through dealer network expansion and relationship management. Collaborating with internal and external stakeholders to achieve leasing goals and objectives.

Posted 7/22/2026full-timeMinneapolis • Minnesota • 🇺🇸 United StatesMid-LevelSenior💰 $61,500 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in driving sales growth within the auto finance and leasing industries, with a strong focus on developing dealer relationships and executing effective sales strategies. Proficient in analyzing market conditions and presenting solutions to enhance leasing volume and dealer engagement.

Highest-signal resume keywords

Auto Finance ExperienceDealer Relationship ManagementSales Strategy DevelopmentPresentation SkillsCRM Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lease OriginationMarket AnalysisMathematical CalculationsProblem SolvingSales Execution

Soft Skills

CommunicationInterpersonal SkillsCustomer ServiceTactful Response

Tools & Technologies

SalesforceCRM Systems

Certifications & Qualifications

Driver’s LicenseAuto Insurance

Industry Keywords

Vehicle LeaseBankingCredit UnionIndirect LeasingLender Partner

About the role

Key responsibilities & impact

The Regional Sales Manager (RSM) reports to the National Sales Director.
They are charged with driving the growth of the company’s business model; developing and executing sales strategies / goals and assisting the development and growth in their assigned dealer bases in their territory.
The RSM is responsible for the achievement of the assigned territory company’s new lease origination goals by adding additional dealers and growing the existing dealer network.
The RSM also acts as a liaison between CULA and the Dealer Representatives of our Lender Partners.
They are responsible for maintaining best practices and tools for sales execution.
They are responsible for recommending new ideas and processes for lease origination growth.
The RSM will work closely with the President, National Sales Director and VP, Business Development to accomplish CULA goals and objectives.
Act as the primary liaison between CULA, the credit union dealer representatives and their approved dealers.
Cultivate and enhance existing relationships with auto dealerships that are participating in CULA’s Lender Partner’s Indirect Leasing Program.
Establish positive, professional relationships with dealerships to generate indirect leasing volume.
Contact and visit prospective dealers to present information on company’s indirect leasing services as an effort to diversify the portfolio.
Conduct presentations/trainings at all levels to auto dealers to develop new business.
Focus sales efforts by studying existing and potential volume of dealers.
Monitor current market conditions and recommend changes to the company’s current products and developing new products.
Maintain a high level of consistent communication with approved dealer partners.
Create and present approved recommendations regarding potential changes to Lender Partner’s guidelines which will increase volume.
Professionally represent CULA at appropriate trade conferences.
Maintain activity and client contact information in Company CRM (Salesforce).

Requirements

What you’ll need

Experience in the auto finance, vehicle lease industries is a must (experience with CULA leasing preferred).
Experience in the banking or credit union industries is desired.
Fifth year college or university program certificate; or five to ten years of highly successful and proven industry related experience and/or training; or equivalent combination of education and experience is required.
Ability to read, analyze, and interpret Lender Partner rate sheets.
Ability to tactfully respond to common inquires or complaints from customers, regulatory agencies, or members of the business community.
Ability to effectively present information and ideas to CULA management, Lender Partners and dealer principals.
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume is needed.
Ability to apply concepts of basic algebra and geometry may be needed.
Ability to define problems, collect data, establish facts, and draw valid conclusions, interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables is needed.
Current Driver’s License and Auto Insurance.
Own or access a reliable vehicle for transportation.
Frequent travel is required (up to 70% per year).

Benefits

Comp & perks

Medical, Dental, and Vision benefits
Life Insurance and Long-term disability plans
Flexible Spending Account
401K matching
Employee Stock Ownership Program in a $18.2 Billion Company, plus company matching
Wellness Programs
Metro Tap Card and Metro-link Reimbursement (for Los Angeles, CA employees only)
Career Path Opportunities
Discounts on Parks, Museums, Movie Tickets, and Attractions
Annual Flu Shot
Paid Vacations Days
Paid Sick days
Paid holidays
Gym (available in our Los Angeles, CA & Dallas,TX office)
Rental Car Discounts
Dell Member Purchase Program
Company issued Credit Card, Laptop, Phone, and Printer
Monthly Vehicle Mileage reimbursement program average of $450/mo
Six-month training guarantee