Senior Product Marketing Specialist, ICS

Westinghouse Electric Company

Senior Product Marketing Specialist at Westinghouse developing digital marketing content for I&C. Leading content coordination and strategy while supporting corporate communications efforts.

Posted 7/2/2026full-timeRemote • Pennsylvania • 🇺🇸 United StatesSenior💰 $103,200 - $129,000 per yearWebsite

About the role

Key responsibilities & impact

Lead development and coordination of I&C marketing content and technical inputs, including brochures, flysheets, presentations, and digital assets.
Facilitate and govern I&C digital content planning and cadence, ensuring agreement on product priorities, brand standards, and target audiences across regions.
Ensure materials are aligned with product strategies and target audiences, and are consistent with established brand themes and messaging.
Maintain a structured update cadence for technical content based on product roadmap, customer needs, and market positioning.
Partner with Marketing and Corporate Communications teams to support publication of external media and communications.
Oversee effectiveness of digital media projects using qualitative and quantitative inputs to support continuous improvement.
Communicate technical value proposition for product offerings within the ICS product portfolio.
Support assessments of market trends, customer needs, and competitive positioning to inform messaging, positioning, and messaging strategies to support product capture goals.
Navigate and coordinate interaction of corporate functions that are touch points to product management (Finance, Legal, Quality, and Supply Chain).
Lead end‑to‑end execution of all I&C conferences and industry event including planning, content coordination, partner understanding, and delivery deadlines.
Partner with I&C Engineering to ensure conference content reflects current offerings, roadmap, and differentiation.
Be the steward of common narratives, value propositions, and positioning across all internal and external communications.
Support quarterly internal I&C newsletters, ensuring agreement on priorities and leadership messaging.

Requirements

What you’ll need

Bachelor's degree or equivalent experience. Engineering, Business, Marketing, Communications degree preferred.
7+ years of relevant professional experience in product marketing or marketing communications within a technical or industrial environment
Experience translating product strategy and technical concepts into clear, customer‑focused messaging and communication assets
Experience collaborating across multiple regions, products, and cross‑functional teams to support global customers
Experience leading large, cross‑functional projects, including fixed‑deadline deliverables such as conferences, external communications, or multi‑channel campaigns
Willingness to travel up to 10%

Benefits

Comp & perks

Comprehensive Medical benefits which could include medical, dental, vision, prescription coverage and Health Savings Account (HSA) with employer contributions options
Wellness Programs designed to support employees in maintaining their health and well-being including Employee Assistance Program providing support for our employees and their household members
401(k) with Company Match Contributions to support employees' retirement
Paid Vacations and Company Holidays
Opportunities for Flexible Work Arrangements to promote work-life balance
Educational Reimbursement and Comprehensive Career Programs to help employees grow in their careers
Global Recognition and Service Programs to celebrate employee accomplishments and service
Employee Referral Program

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Content DevelopmentDigital Media ManagementMarket Trend AnalysisCustomer Needs AssessmentTechnical Communication

Soft Skills

LeadershipCommunicationCollaborationStrategic Thinking