Director, LACA Digital GTM

Western Union

. Develop and execute regional digital go-to-market strategies to accelerate customer acquisition, retention, engagement, and revenue growth.

Posted 5/22/2026full-timeSão Paulo • 🇧🇷 BrazilLeadWebsite

About the role

Key responsibilities & impact

Develop and execute regional digital go-to-market strategies to accelerate customer acquisition, retention, engagement, and revenue growth.
Own and manage key commercial levers for the digital channel, including revenue growth, profitability, pricing inputs, cost discipline, and conversion performance.
Establish a clear regional digital roadmap aligned with global strategy and tailored to local customer needs, regulatory environments, and market conditions.
Design and execute omnichannel customer acquisition and retention strategies, leveraging digital-first and assisted digital journeys.
Lead customer and market preference assessments to identify growth opportunities and provide clear product-market fit insights to global product teams.
Continuously optimize the digital funnel using data, experimentation, and performance analytics to improve acquisition, activation, and lifetime value.
Partner closely with regional Retail leadership and collaborate across marketing, product, technology, operations, risk, finance, compliance, and legal to ensure integrated execution.
Work with Compliance, Privacy, Legal, and Risk teams to manage regulatory considerations and relationships, ensuring digital initiatives are compliant and scalable.
Lead and influence cross-functional teams to deliver against growth targets and strategic priorities.
Lead and develop the regional digital organization, including hiring, onboarding, performance management, and capability building.
Foster a culture of accountability, innovation, and customer-centricity while enabling teams to execute against strategic initiatives at pace.
Act as a thought leader and change agent for digital growth within the region.
Support the formation and execution of strategic partnerships with regulators, ecosystem partners, and growth enablers to unlock market entry and expansion opportunities.
Contribute to execution of market entry and scaling strategies, ensuring smooth implementation and sustainable growth.

Requirements

What you’ll need

12+ years of proven experience in digital growth, go-to-market, or commercial roles within financial services or payments, with strong regional market exposure.
Demonstrated success in developing and executing customer acquisition, retention, and conversion strategies at scale.
7+ years of people and project leadership experience, including building and leading cross-functional or matrixed teams.
Strong commercial acumen, with experience managing or influencing revenue growth, profitability, and cost control.
Experience working effectively across functions such as marketing, product, technology, operations, risk, compliance, and finance.
Track record of operating in regulated environments and partnering with legal/compliance teams in LACA.
Data-driven mindset with the ability to translate insights into actionable growth strategies.
Strong executive presence, communication, and stakeholder management skills.

Benefits

Comp & perks

Medical (CarePlus) and dental (Privian) assistance: plans with no fixed contribution, with co-participation in consultations and exams
Life insurance
Food voucher
Meal voucher

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital go-to-market strategiescustomer acquisition strategiesretention strategiesconversion strategiesperformance analyticsdata-driven decision makingregulatory complianceprofitability managementcost controlomnichannel strategies

Soft Skills

leadershipstakeholder managementcommunicationcross-functional collaborationstrategic thinkinginnovationcustomer-centricityaccountabilityteam developmentchange management