Corporate Communication, External Engagement
Western Union
full-time
Posted on:
Location Type: Hybrid
Location: Miami • Florida • United States
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Salary
💰 $165,000 - $185,000 per year
About the role
- Develop and execute a comprehensive enterprise external communications strategy aligned to corporate priorities and brand direction.
- Shape and manage the narrative for Western Union’s transformation, products, and global business initiatives.
- Oversee content strategy, editorial direction, and ongoing governance for Western Union’s external website.
- Partner with digital, brand, and product teams to ensure content accuracy, relevance, and alignment with enterprise goals.
- Manage and grow strategic social media platforms for key executives, including content development, thought leadership, audience engagement, and analytics tracking.
- Ensure executive digital communications reinforce Western Union’s brand, culture, and strategic positioning.
- Develop proactive and reactive media strategies, including pitches, press materials, and messaging frameworks.
- Monitor global media narratives and industry trends to identify opportunities to advance Western Union’s reputation.
- Lead crisis media management, including rapid response to emerging issues, development of crisis messaging, and coordination with stakeholders to protect Western Union’s reputation.
- Track and analyze media mentions, sentiment, and external perception of Western Union. Translate insights into actionable recommendations that strengthen reputation, mitigate risk, and enhance brand visibility.
Requirements
- 10+ years of experience in Communications, Public Relations, External Affairs, or related field.
- Proven track record leading enterprise‑level external communications strategies within a global or highly regulated environment.
- Expertise in media relations, digital communications, and executive social platforms.
- Strong writing, storytelling, and message development capabilities.
- Ability to influence senior leaders and collaborate across complex organizations.
Benefits
- Flexible Time off
- Medical, Dental and Life Insurance
- Tuition Assistance Program
- Parental Leave
- One day volunteer time off
- $0 Money Transfer Fee Discount Code – Quarterly Recognition Program
- “Game Changers” Employee Discount Program
- Global Adoption Assistance
- Global Scholarship Awards Program
- Western Union Contribution to 401K
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
external communications strategycontent strategymedia relationsdigital communicationscrisis media managementanalytics trackingmessage developmentstorytellingaudience engagementpress materials
Soft Skills
influence senior leaderscollaborationstrategic thinkingnarrative shapinggovernanceproactive communicationreactive communicationstakeholder coordinationinsight translationrisk mitigation