Western Union

Lead Instructional Designer

Western Union

full-time

Posted on:

Location Type: Hybrid

Location: Miami • Florida • United States

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Salary

💰 $90,000 - $100,000 per year

Job Level

Senior

About the role

  • Lead the end-to-end design and development of complex content programs, including enablement materials, operational communications, learning assets, and customer-facing copy.
  • Define and evolve content strategy, voice, tone, and quality standards across programs to ensure consistency, clarity, and alignment with brand and business objectives.
  • Serve as a senior content authority and advisor, providing strategic guidance to stakeholders on structure, messaging, and audience impact.
  • Produce original, high-quality written content for multi-channel use, including digital platforms, training materials, internal communications, presentations, and program documentation.
  • Rewrite, refine, or restructure content created by others to elevate quality, clarity, and effectiveness.
  • Perform final-level editorial review and approval, ensuring accuracy, compliance, and readiness for deployment.
  • Apply content design principles to create scalable, engaging, and effective learning and enablement assets.
  • Lead content planning, storyboarding, and scripting for large-scale initiatives, ensuring content supports measurable business outcomes.
  • Standardize content structures and frameworks to improve efficiency, reuse, and long-term maintainability.
  • Partner with legal, privacy, compliance, and risk teams to ensure content meets regulatory and policy requirements.
  • Collaborate with designers, trainers, SMEs, operations leaders, and regional stakeholders to translate complex concepts into clear, actionable content.
  • Support presentations, executive materials, and stakeholder reviews by clearly articulating content concepts and rationale.
  • Establish and maintain content quality benchmarks, conducting periodic audits and recommending updates based on performance, feedback, and business changes.
  • Analyze content effectiveness using qualitative and quantitative inputs and recommend improvements.
  • Act as a coach and mentor to writers, instructional designers, or content contributors, providing structured feedback and modeling best practices.
  • Contribute to onboarding, standards documentation, and process improvements that raise the overall maturity of content development across teams.

Requirements

  • Bachelor’s degree in Communications, English, Journalism, Marketing, or related field (or equivalent experience).
  • 5+ years of progressive experience in senior content creation, instructional design, or strategic writing roles.
  • Demonstrated expertise in long-form and complex content development, including enablement, training, or operational communications.
  • Strong command of voice, tone, editorial standards, and content governance.
  • Proven ability to influence without authority and partner effectively across functions and seniority levels.
  • Exceptional writing, editing, and proofreading skills.
Benefits
  • Medical, Dental and Life Insurance
  • Tuition Assistance Program
  • Parental Leave
  • One day volunteer time off
  • $0 Money Transfer Fee Discount Code – Quarterly Recognition Program
  • “Game Changers” Employee Discount Program
  • Global Adoption Assistance
  • Global Scholarship Awards Program
  • 401K plan
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategycontent design principleslong-form content developmenteditorial reviewcontent planningstoryboardingscriptingwritingeditingproofreading
Soft Skills
strategic guidanceinfluence without authoritycollaborationcoachingmentoringcommunicationfeedbackanalytical skillsproblem-solvingstakeholder engagement
Certifications
Bachelor’s degree in CommunicationsBachelor’s degree in EnglishBachelor’s degree in JournalismBachelor’s degree in Marketing