Develop and execute media outreach strategies, including pitching stories to television, radio, podcasts, and print/digital outlets.
Create engaging PR content that builds WLA’s reputation for non-partisan expertise and landowner-led conservation for diverse media channels, tailoring messaging to different audiences while reflecting WLA’s mission and voice.
Manage social media channels, including content creation, scheduling, monitoring, and audience engagement.
Design digital assets and advertising content using Canva (or similar platform).
Monitor and track media coverage, engagement, and analytics to measure impact and refine communications strategies.
Produce engaging content across multiple platforms, including blogs, articles, op-eds, audio, video, and graphics that tell WLA’s story and inspire action.
Collaborate with leadership to align communications strategies with organizational goals and contribute to PR campaign planning, including through research and awareness of media trends in our key audience segments.
Work closely with WLA’s communications team to coordinate communications efforts, messaging and content production.
Perform other duties as assigned to support organizational communications efforts and outreach initiatives.

Requirements

5+ years experience in communications, marketing, public relations or related field
Knowledge and/or working experience with agriculture, grazing, livestock, grassland or rangeland issues
Experience designing, implementing, and evaluating email, social media, earned media and digital marketing campaigns
Demonstrated ability to build and maintain media relationships and to pitch stories effectively
Strong written, verbal, and visual communication skills, including writing, editing, and graphic design
Familiarity with data collection methods such as surveys, polls, and focus groups, and ability to apply insights to communications strategies
Demonstrated understanding of modern digital marketing and communications techniques, tools, and best practices
Comfortable learning new technologies quickly; flexible and adaptable to changing priorities
Team-oriented, collaborative, and enthusiastic about contributing to organizational goals
Passionate about the landscapes of the West and the role of private land stewardship in protecting them
Experience creating content for multiple media platforms, including print, digital, audio, and video, and tailoring messaging for different audiences
Excellent interpersonal skills and ability to engage effectively with a diverse array of stakeholders
Strong organizational skills with the ability to set, prioritize, and achieve strategic short- and long-term goals
Proficiency with Microsoft Office Suite, Canva, Adobe Creative Suite, and cloud-based file sharing systems.

Benefits

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Applicant Tracking System Keywords

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Hard Skills & Tools

media outreach strategiescontent creationdigital marketing campaignswritingeditinggraphic designdata collection methodsanalyticsemail marketingsocial media management

Soft Skills

strong written communicationstrong verbal communicationvisual communication skillsinterpersonal skillsteam-orientedcollaborativeflexibleadaptableorganizational skillsenthusiasm for land stewardship