Western Landowners Alliance

Communications

• Develop and execute media outreach strategies, including pitching stories to television, radio, podcasts, and print/digital outlets.
• Create engaging PR content that builds WLA’s reputation for non-partisan expertise and landowner-led conservation for diverse media channels, tailoring messaging to different audiences while reflecting WLA’s mission and voice.
• Manage social media channels, including content creation, scheduling, monitoring, and audience engagement.
• Design digital assets and advertising content using Canva (or similar platform).
• Monitor and track media coverage, engagement, and analytics to measure impact and refine communications strategies.
• Produce engaging content across multiple platforms, including blogs, articles, op-eds, audio, video, and graphics that tell WLA’s story and inspire action.
• Collaborate with leadership to align communications strategies with organizational goals and contribute to PR campaign planning, including through research and awareness of media trends in our key audience segments.
• Work closely with WLA’s communications team to coordinate communications efforts, messaging and content production.
• Perform other duties as assigned to support organizational communications efforts and outreach initiatives.

Communications and Media Manager