Senior Director of Sales

Western Funding, Inc.

Senior Director leading Western Funding’s national automotive finance sales organization. Driving dealer growth, funded loan volume, sales infrastructure, and executive-level team development.

Posted 8/19/2026full-timeLas Vegas • California, Florida, Missouri, Nevada, Texas, Utah, Washington • 🇺🇸 United StatesSenior💰 $180,000 - $350,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading and scaling sales organizations, developing effective sales strategies, and enhancing dealer relationships within the automotive finance sector. Proven ability to drive measurable sales growth while fostering a high-performance culture through strong leadership and accountability.

Highest-signal resume keywords

Sales LeadershipSales Strategy DevelopmentPerformance ManagementAutomotive Finance ExperienceExecutive Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales MetricsPerformance MetricsIncentive ProgramsMarket ExpansionSales Effectiveness

Soft Skills

CoachingTalent DevelopmentCollaborationAccountabilityHigh-Performance Culture

Tools & Technologies

DealerCenterNowlake Group of Companies

Certifications & Qualifications

Bachelor's DegreeMaster's Degree

Industry Keywords

Automotive FinanceIndirect LendingConsumer FinanceFintechDealer Services

About the role

Key responsibilities & impact

Lead the WFI Sales organization and drive the company’s national growth strategy
Establish the Sales vision and operating strategy
Determine the optimal Sales organizational structure
Develop and coach sales leaders
Strengthen performance management and build a culture of accountability, execution, and continuous improvement
Own and execute the national Sales strategy to accelerate participating dealer growth and funded loan contracts
Set and monitor sales objectives, priorities, KPIs, and performance expectations
Identify opportunities to expand market share, increase dealer penetration, and grow funded loan volume
Evaluate market trends, dealer needs, competitive activity, and growth opportunities
Assess organizational health and lead initiatives to increase sales effectiveness
Recruit, develop, retain, and coach sales leaders and sales professionals
Strengthen automotive dealer relationships and improve the dealer experience
Represent WFI with key dealer relationships and strategic partners
Partner with Risk, Funding, Dealer Relations, Sales Training, Technology, and Operations
Improve WFI products, processes, and dealer experience while balancing growth with target risk profile
Influence enterprise resources and align teams around common objectives
Establish sales metrics and reporting
Optimize sales processes, systems, tools, and workflows
Partner with Sales Training on onboarding, development, coaching, and sales effectiveness
Evolve sales incentive programs
Leverage technology and data to improve sales productivity, visibility, and execution
Travel nationwide approximately 1–2 weeks per month

Requirements

What you’ll need

Proven experience leading and scaling a Sales organization
Demonstrated success driving dealer growth, production, market expansion, or other measurable sales growth
Experience developing sales strategies, organizational structures, performance metrics, and incentive programs
Strong leadership, coaching, and talent-development skills
Demonstrated ability to hold teams accountable while building a collaborative, high-performance culture
Strong executive communication and presentation skills
Ability to influence and collaborate effectively across multiple business functions
Bachelor's degree required
Experience in automotive finance, indirect lending, consumer finance, fintech, automotive retail, dealer services, or a related industry preferred
Experience working with a dealer receivables management or dealer finance business model preferred
Knowledge of automotive dealer operations and dealer finance preferred
Familiarity with DealerCenter preferred
Familiarity with the Nowlake Group of Companies preferred
Master's degree preferred

Benefits

Comp & perks

Medical, Dental, and Vision benefits
Life Insurance and Long-term disability plans
Flexible Spending Account
401K matching
Employee Stock Ownership Program plus company matching
Wellness Programs
Career Path Opportunities
Discounts on Parks, Museums, Movie Tickets, and Attractions
Paid Vacations Days
Paid Sick days
Paid holidays
UKG Wallet