Channel Marketing Manager
Western Digital
full-time
Posted on:
Location Type: Remote
Location: Australia
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About the role
- Collaborate closely with sales, cross-functional teams, channel partners, and key account customers to localize global marketing/campaign strategies with ANZ market in mind
- Drive brand awareness, consumer engagement, and increase product sales in ANZ market
- Develop and implement comprehensive marketing plans aligned with regional business objectives and target audience preferences
- Manage and optimize marketing budget to ensure maximum ROI on all campaigns and initiatives
- Analyze market trends, consumer behavior, and competitor activities to inform marketing strategies
- Create and oversee the production of marketing materials, including digital content, print collateral, and promotional items
- Plan and execute multi-channel marketing campaigns across digital, social media, email, and traditional platforms
- Collaborate with the global/regional marketing team to ensure consistent brand messaging and adapt global campaigns for ANZ market
- Monitor and report on key performance indicators (KPIs) for all marketing activities, providing insights and recommendations for improvement
- Coordinate with the sales team to develop targeted strategies for key accounts and support their efforts to increase market share and shelf space
- Ensure compliance with local advertising regulations and brand guidelines in all marketing initiatives
Requirements
- 8+ years of experience in consumer marketing
- Proven track record of executing successful marketing campaigns in consumer products
- Excellent communication, project management, and collaboration skills
- Bachelor's degree in Marketing, Business, or a related field
Benefits
- Health insurance
- Retirement plan
- Paid time off
- Flexible work arrangements
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing plansmulti-channel marketingdigital content productioncampaign executionmarket analysisbudget managementKPI monitoringconsumer engagementbrand awarenesslocalization strategies
Soft skills
communicationproject managementcollaborationstrategic thinkinganalytical skillscreativityadaptabilityleadershipproblem-solvingnegotiation
Certifications
Bachelor's degree in MarketingBachelor's degree in Business