Social Media Manager

• Own strategy and program development for influencer initiatives in support of brand and product priorities
• Drive cultural relevance for brands while unlocking meaningful, creator-powered revenue
• Build influencer programs that create advocacy movements and spark community love
• Cultivate meaningful creator and advocate relationships that go beyond one-off partnerships
• Demonstrate deep understanding of regional consumer trends and adapt global programs
• Identify, recruit, and onboard a diverse team of influencers
• Provide ongoing support, creative direction, and motivation to optimize performance
• Create memorable brand moments that drive conversion
• Stay up to date with platforms, tools, and trends in the influencer economy
• Forecast, track, measure and report all efforts for ongoing optimization
• Manage program budget, negotiate partnership terms, and handle contracts and payments
• Build, mentor, and inspire a high-performing regional team
• Serve as the voice of strategic vision, best practices and education for the team

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