Content and Communications Intern
Kiva
Senior Content Marketing Strategist – Consumer Products
Western Digital
full-time
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteSalary
💰 $112,344 - $159,080 per year
Job Level
Senior
About the role
- Manage and build a content strategy for priority products, solutions, and use cases
- Understand nuanced positioning across the key products within each category and use case and craft compelling content from the consumer's point of view
- Own an editorial calendar and align with consumer marketing and SEO on content themes, timelines, goals, and KPIs
- Work closely with subject matter experts on crafting content that connects with our audiences
- Regularly audit and conduct editorial reviews of existing content
- Report results on content performance and ROI back to cross-functional teams and make optimization recommendations
- Stay relevant with up-to-date strategies around AI, video, and influencers
Requirements
- Bachelor's degree in related field
- 6+ years of consumer products web marketing or content strategy experience as well as product launch experience, preferably in tech industry and a corporate environment
- Strong understanding of SEO best practices, including AI-based search tools
- Experience with incorporating content into large websites, i.e. familiar with website organization, taxonomies, and information architecture concepts
- Well-versed in defining online customer journey and setting appropriate KPIs to track success of content
Benefits
- Paid vacation time
- Paid sick leave
- Medical/dental/vision insurance
- Life, accident and disability insurance
- Tax-advantaged flexible spending and health savings accounts
- Employee assistance program
- Other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity
- Tuition reimbursement
- Transit
- Employee stock purchase plan
- Sandisk's Savings 401(k) Plan
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content strategySEO best practiceseditorial calendar managementcontent performance reportingAI-based search toolswebsite organizationtaxonomiesinformation architectureonline customer journeyKPI setting
Soft skills
communicationcollaborationauditingoptimization recommendationscreativitystrategic thinkingconsumer perspective understandingcross-functional teamworkadaptabilityattention to detail
Certifications
Bachelor's degree
