West Cary Group

Copywriter

• Bring original copy ideas to life, capturing the target audience's attention, motivating action, and driving the client’s business forward
• Clearly present creative strategy to clients, standing in for senior creative leadership when necessary and own the ability to walk through an entire creative campaign
• Brainstorm thought leadership concepts one day and tackle detail-oriented projects the next
• Proactively offer guidance and direction to other copywriters when necessary
• Develop a deep understanding of the client and their services
• Create and present messaging strategy that enhances client’s brand identity
• Work closely with Art Directors and other creatives to create visual and verbal harmon
• Balance client feedback with proven strategy to put forth the strongest possible creative
• Check questionable details
• Consider laws governing copy, such as registered and trademarked symbols, country of origin and material construction
• Stay abreast of marketing trends, innovations and successes
• Write consistently in brand voice with an eye for nuance across audiences and lanes of business
• Demonstrate attention to detail by using the creative brief and research to meet the client’s needs
• Manage your time effectively, handling multiple deadlines and priorities, sometimes on short timelines
• Demonstrate pride in the quality of your work
• Have experience as a people manager
• Other duties as assigned

Senior Copywriter

Art Director

• Inspires, leads, and drives the visualization process, from collaborative conceptualization through final product
• Conceptualizes great design in digital, motion, print and environmental channels
• Lead brainstorming sessions to develop creative based on client intent
• Provides creative solutions that deliver on the brief in unique and innovative ways and maintain an exceptional design aesthetic
• Utilizes animation and video to deliver engaging content and customer experiences
• Collaborates and leads projects that focus on UX and information architecture across multiple channels
• Creates design that translates across platforms and campaigns
• Establishes and maintains very aggressive deadlines for meeting demands of multiple client projects
• Troubleshoots and devises solutions with both the internal team and external clients
• Coordinates and directs other creative team members, including copywriters and designers, to ensure the successful outcome of campaigns and projects
• Presents creative solutions to internal team and clients
• Assists with proposals, estimations and helps define project scope
• Works with outside vendors to ensure the vision for the creative product is brought to life effectively and on budget
• Manages direct reports and supervises their performance and development goals
• Other duties as assigned

Senior Copywriter

Senior Art Director