West Cary Group

Art Director

• Attend strategy meetings for new business with clients and internal partners
• Meet with creative team to check the status of current projects and assign new projects
• Lead brainstorming sessions with creative team to develop ad campaigns based on clients’ needs
• Evaluate the work and work hands on with the team to develop creative assets that meet the visual and copy objectives of the campaign
• Create advertising proposals for clients
• Pitch concepts to clients
• Work closely with Creative Directors and other marketing professionals to achieve world-class creative execution
• Work with Account Management team to make sure clients’ needs are being met and creative goals are on track
• Manage the creative team from concept to completion of projects with strong leadership
• Lead and facilitate a variety of different creative, design, multimedia, production and marketing responsibilities while staying within the overall strategic vision outlined by company executives
• Other duties as assigned

Associate Creative Director

• Conceptualizes great design in digital, motion, print and environmental channels.
• Provides creative solutions that deliver on the brief in unique and innovative ways and maintain an exceptional design aesthetic.
• Utilizes animation and video to deliver engaging content and customer experiences.
• Collaborates and leads projects that focus on UX and information architecture across multiple channels.
• Creates design that translates across platforms and campaigns.
• Establishes and maintains very aggressive deadlines for meeting demands of multiple client projects.
• Troubleshoots and devises solutions with both the internal team and external clients.
• Coordinates and directs other creative team members, including copywriters and designers, to ensure the successful outcome of campaigns and projects.
• Presents creative solutions to internal team and clients.
• Works with outside vendors to ensure the vision for the creative product is brought to life effectively and on budget.
• Other duties as assigned.

Graphics Designer

• Creates final mechanicals with attention to composition, color, typography and visual impact
• Designs and executes mechanicals, based on client specification, brand standards, budget constraints and final format needed for file output
• Determines size and arrangement of illustrative material and copy, selects style and size of type, and arranges layout based upon specs and aesthetic design concepts
• Presents sample to Creative Director for approval
• Provides final pre-flight of digital files that are delivered to clients and vendors to ensure the accuracy of the completed project
• Reviews proofs for highest levels of quality and accuracy
• Uses a wide range of media, including photography
• Keeps abreast of developments in marketing and advertising environments
• Contributes ideas and design artwork to the overall brief
• Other duties as assigned

Graphic Designer II

Account Manager

• Manages client needs and responsibilities along with the profitability and growth for an average of 3-5 accounts for West Cary Group.
• Must execute strategic and tactical planning to meet client needs
• Must maintain project budgets and administration to achieve account profitability
• Must contribute to new business opportunities, including idea cultivation, research and proposal preparation
• Oversee strategic planning and creative development/execution
• Establish and manage program budgets and timelines to ensure overall profitability
• Develop new opportunities to grow each client’s business through proactive relationship management, word-of-mouth referrals, and going above and beyond surface expectations
• Collaborate consistently and productively with creative and digital teams to deliver high-quality, on-time marketing and communications solutions
• Awareness of marketing trends and innovations
• Other duties as assigned

Associate Creative Director

Art Director

Graphic Designer II

Senior Account Manager