West Cary Group

Copywriter

• Brainstorm thought leadership concepts one day and tackle detail-oriented projects the next
• Proactively offer guidance and direction to other copywriters when necessary
• Develop a deep understanding of the client and their services
• Create and present messaging strategy that enhances client’s brand identity
• Work closely with Art Directors and other creatives to create visual and verbal harmony
• Balance client feedback with proven strategy to put forth the strongest possible creative
• Check questionable details
• Consider laws governing copy, such as registered and trademarked symbols, country of origin and material construction
• Stay abreast of marketing trends, innovations and successes
• Other duties as assigned

Senior Copywriter

Art Director

• Own and lead the creative vision and output for the dedicated account across all platforms and campaigns.
• Collaborate with senior client executives to develop strategic, innovative creative solutions that drive business growth.
• Ensure the creative output consistently reflects exceptional quality, creative strategy and innovation by actively participating in the creative direction and craft of the work.
• Act as a creative partner for the client’s senior leadership, fostering trust and collaboration.
• Identify organic growth opportunities and drive initiatives that expand the agency’s scope of work with the client.
• Partner with account team leads to align creative with client intent and measurable performance.
• Represent the agency in client presentations and business reviews as a creative face of the account.
• Lead, mentor, and inspire a dedicated creative team of Group and Senior Creative Directors, Associate Creative Directors, Art Directors, Copywriters, and Designers.
• Act as a ‘coach/player’ when needed, and foster a culture of innovation, collaboration, and accountability within the team.
• Oversee resource planning, budgets, and timelines to ensure efficient, profitable operations without compromising creative quality.
• Support recruitment, retention, and growth of top creative talent, ensuring the team evolves to meet the client’s needs.
• Contribute insights and learnings from the flagship account to agency-wide innovation and thought leadership initiatives.
• Partner with West Cary Group leadership and actively participate in agency initiatives and leadership meetings to positively impact the organization, its people, processes, and creative direction, driving operational excellence beyond the account.

Vice President, Executive Creative Director

Program Manager

• Leads the successful delivery of integrated marketing and creative programs across a portfolio of clients by overseeing planning, scoping, and execution activities.
• Partners closely with senior client stakeholders and internal teams to align delivery models with strategic goals, optimize operational performance, and develop high-performing project management talent.
• Serve as the primary delivery partner to senior client stakeholders, in partnership with the GVP of Account Management.
• Lead development of scopes of work, staffing plans, and program-level delivery models aligned to client objectives.
• Drive operational excellence through standardized delivery processes, tracking frameworks, and issue resolution protocols.
• Oversee program planning and ensure alignment between capacity and delivery needs by partnering with the Workflow Director.
• Track and report on delivery health, proactively surfacing risks and implementing corrective actions.
• Act as an escalation point for delivery or resourcing challenges requiring strategic resolution.
• Establish and maintain best practices for project intake, scoping, and team resourcing.
• Mentor, develop, and manage a team of Project Managers and Program Managers.
• Champion a culture of accountability, curiosity, and continuous improvement.
• Collaborate across departments to ensure delivery remains aligned with strategic and operational objectives.
• Support change management efforts and contribute to the evolution of WCG’s delivery models and tools.
• Communicate with co-workers, management, clients, and others in a professional and solution-oriented manner.
• Conform with and abide by all regulations, policies, work procedures, and instructions.
• Other duties as assigned.
• Salary: Annual Salary Range: $138,400 - $152,200

Senior Copywriter

Vice President, Executive Creative Director

Program Director