Growth Marketing Manager

WellTheory

Growth Marketing Manager at WellTheory optimizing email and direct mail programs for member enrollment. Analyzing performance and collaborating with clients in a fully remote environment.

Posted 7/28/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $120,000 - $135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in email and direct mail strategy and optimization, with a strong ability to analyze performance data and execute on recommendations. Capable of presenting insights and strategies to senior leadership while managing client communications effectively.

Highest-signal resume keywords

Email StrategyDirect Mail OptimizationData AnalysisClient CommunicationProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingDirect Mail CampaignsSegmentationPersonalizationCreative TestingKPI EstablishmentPerformance MonitoringExperiment Design

Soft Skills

Strategic ThinkingExecutionAutonomyPresentation Skills

Industry Keywords

Enrollment FunnelClient Enablement MaterialsPerformance Insights

About the role

Key responsibilities & impact

Own the strategy and optimization of WellTheory's email and direct mail programs
Drive performance through segmentation, personalization, creative testing, and sequencing improvements
Design and run structured experiments: from hypothesis, establishing a baseline, estimating an expected delta, and establishing clear KPIs
Analyze the end-to-end enrollment funnel, identify drop-off points, and develop clear recommendations for optimizations — then execute on them
Monitor all performance data daily and weekly; be one of the first people to know when something breaks or something's working
Partner with employer and health plan clients to support successful member enrollment — including responding to client communications and creating one-pagers and enablement materials
Present performance, insights, and recommendations to senior leadership clearly and with conviction

Requirements

What you’ll need

Have deep expertise in email and/or direct mail
You’re equal parts strategist and executor
You move fluently between the data and the creative
Work autonomously and move fast — without cutting corners
Have project management instincts
Can woo clients and present to leadership
This position requires current work authorization in the United States. We are unable to provide visa sponsorship at this time.

Benefits

Comp & perks

A team that genuinely cares about each other and the members we serve
A fully remote company that gathers every year for an annual retreat
Meaningful equity and benefits