User Acquisition Manager

Welltech

User Acquisition Manager driving Google Ads campaigns focusing on Display, Demand Gen and YouTube for wellness apps. Leading creative testing and performance optimization to maximize growth with a significant budget.

Posted 5/12/2026full-timeRemote • 🇺🇦 UkraineJuniorMid-LevelWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Lead high-volume creative testing at scale turning winning creatives into high-performing assets, working closely with the creative team to influence creative direction and production based on performance trends.
Run and scale high-budget Google Ads campaigns (mid—7 figures annually) with a primary focus on visual-first campaign types — Demand Gen, GDA, YouTube, delivering sustainable DTC acquisition at scale in line with LTV/CAC, ROI and revenue targets.
Own and actively monitor all performance KPIs in Google Ads and our BI tools, and turn data into actionable next steps that drive growth.
Monitor industry and competitive trends (new creative directions, formats, funnels, propositions, competitor angles) and proactively translate insights into opportunities for testing and scaling.
Stay ahead of industry, platform and auction dynamics and updates, collaborating closely with other members of the PPC team across other apps.
Use (and proactively make suggestions for) internal automation /analytics solutions (autorules, scripts) to reduce manual workload, increase efficiency and speed up iteration.

Requirements

What you’ll need

2+ years of hands-on Google Ads experience with strong results in DTC (subscription apps a big plus), with a track record of managing $1M+ budgets and scaling accounts significantly while keeping CAC and LTV/CAC in line with targets.
Deep hands-on knowledge of all Google Ads campaign types, with expertise in Demand Gen, GDA, YouTube; other DSPs like Applovin a strong plus.
Proficiency in English - B2 or higher level
Proven experience running structured, high-volume creative testing at scale, reading the signals, and turning winners into scalable, repeatable frameworks.
Strong grasp of visual creative formats and what makes high-performing creatives that win at scale (hooks, structure, offer framing and thumb-stopping visuals).
Confident working with large data sets and tools such as Excel, BI tools (Tableau), GA4, and data-visualisation platforms.
Proactively tracks industry and competitor trends (creative ideas, propositions, funnels) and turns them into actionable recommendations.

Benefits

Comp & perks

Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Google AdsDemand GenGDAYouTubeDTC acquisitionCACLTVdata analysiscreative testingvisual creative formats

Soft Skills

collaborationdata-driven decision makingproactive problem solvingcommunicationanalytical thinkingcreativityadaptabilityattention to detailstrategic thinkinginsight generation