Content Marketing Manager

• Work with content leads and managers to define and own the content strategy for each product — aligning content with core user journeys, paid marketing, and growth opportunities
• Partner with Content Production to ensure the right formats, themes, and topics are being created to support product goals
• Develop and maintain a content taxonomy/framework (e.g., by goal, life stage, ability, etc.) that enables better content discovery, personalization, and testing
• Collaborate with Product and UX teams to ensure content integrates meaningfully within the product experience
• Support localization and international expansion through scalable content frameworks
• Work with Data/Analytics to assess content performance, identify gaps, and optimize for activation, engagement, and retention
• Champion user-centric content thinking across teams, ensuring we address the needs of diverse audiences (e.g., younger users, different ability levels, varied health goals)
• Propose and prioritize content-driven product initiatives and expedite content innovation
• Foster cross-functional alignment on content direction across Product, Content, and Marketing

Head of Product Content

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