Performance Marketing

• Manage multi-million dollar SEM budgets optimizing for long-term scale and profitability
• Build, manage and optimize Google Ads and Microsoft Ads across Search, Display, Demand Gen, PMax, YouTube and other placements
• Analyze campaign performance and onsite/funnel metrics; identify trends and provide actionable insights
• Set strategy and roadmap for scaling paid acquisition campaigns efficiently
• Plan and implement experiments including A/B and MVT tests to increase campaign efficiency and ROI
• Recommend creative and landing page strategies and consult on optimizations
• Track KPIs, ensure pacing to targets, and communicate performance and recommendations to stakeholders
• Conduct regular competitive research and analysis to identify growth points
• Collaborate with creative, product and other teams to achieve performance goals
• Maintain partnerships with paid search ad vendors (Google & Microsoft) and stay up-to-date with industry trends
• First quarter expectations: understand metrics and processes, independently manage the project, achieve target ROI, and lead an additional area of responsibility

Senior Google Ads Specialist

Performance Marketing Manager

Paid Media Specialist

Senior Paid Media Specialist

Quality Management, PPC Quality Control Manager

Senior Performance Marketing Manager – Gaming