Senior Manager, Compensation
Diabetes Youth Families
Tableau
Job Level
Senior
Tech Stack
Tableau
About the role
- Manage multi-million dollar SEM budgets optimizing for long-term scale and profitability
- Build, manage and optimize Google Ads and Microsoft Ads across Search, Display, Demand Gen, PMax, YouTube and other placements
- Analyze campaign performance and onsite/funnel metrics; identify trends and provide actionable insights
- Set strategy and roadmap for scaling paid acquisition campaigns efficiently
- Plan and implement experiments including A/B and MVT tests to increase campaign efficiency and ROI
- Recommend creative and landing page strategies and consult on optimizations
- Track KPIs, ensure pacing to targets, and communicate performance and recommendations to stakeholders
- Conduct regular competitive research and analysis to identify growth points
- Collaborate with creative, product and other teams to achieve performance goals
- Maintain partnerships with paid search ad vendors (Google & Microsoft) and stay up-to-date with industry trends
- First quarter expectations: understand metrics and processes, independently manage the project, achieve target ROI, and lead an additional area of responsibility
Requirements
- 4+ years of experience in Google Ads campaign management and optimization
- Experience with Google Display and Demand Gen; Meta experience a plus
- Experience managing budgets of at least five digits per month
- Autonomy and proactive problem-solving ability
- Strong performance focus and ability to deliver results
- Experience managing multiple projects and prioritizing tasks to meet deadlines
- Proficiency in English - B2 or higher level
- Excellent communication skills for cross-functional collaboration
- Analytical mindset; experience with Microsoft Excel and Google Workspace
- Experience with Google Analytics and data visualization tools such as Tableau and Clarisights
- Flexibility to adapt to changing priorities
- Experience with DSPs, paid social, native ads platforms, or Apple Search Ads is beneficial
- Strategic thinker with the ability to turn complex ideas into actionable plans
- Track record of successful change and project management
- Strong attention to detail and data-driven decision making
- Passion for learning and self-improvement
