Welltech

Senior PPC Specialist

Welltech

full-time

Posted on:

Location Type: Remote

Location: Ukraine

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Job Level

Senior

Tech Stack

Tableau

About the role

  • Manage multi-million $ SEM budgets optimizing towards long term scale and profitability
  • Manage and optimize best-in-class Google Ads and Microsoft Ads campaigns across various placements, including Google Search, Google Display Network, Demand Gen, Pmax, YouTube and other to achieve business goals
  • Analyze campaign performance data and onsite and funnel metrics, identify trends, and provide actionable insights to ensure pacing to targets whilst driving incremental business growth
  • Set the strategy and roadmap for scaling paid acquisition campaigns efficiently, while prioritizing effectively
  • Plan and implement experiments incl. A/B & MVT tests of campaign variables to increase the efficiency of campaign budgets and drive ROI improvements
  • Recommend creative and landing page strategies and consult on creative and landing page optimizations
  • Track KPIs to assess performance and efficient execution of KPI and communicate performance and recommendations for continuous improvement to the relevant business stakeholders
  • Conduct regular competitive research and analysis to identify performance growth points
  • Actively collaborate with colleagues from other teams (creative, product etc.) to achieve performance goals and maximize ROI
  • Maintain partnerships with paid search ad vendors (e.g. Google & Microsoft) and stay up-to-date with industry trends and best practices in Google Ads, and share insights with the team to improve overall performance

Requirements

  • 4+ years of experience in Google Ads campaign management and optimization, including Google Display, is a plus to have experience in Meta
  • Experience managing budgets of at least five digits per month
  • Autonomy and a strong ability to proactively generate impactful solutions
  • Strong focus on performance and delivering results
  • Experience in managing multiple projects simultaneously, with the ability to prioritize tasks, meet deadlines
  • Proficiency in English - B2 or higher level
  • Excellent communication skills, with the ability to effectively communicate ideas, feedback, and instructions to team members, stakeholders, and cross-functional teams
  • Analytical mindset, knowledge of Microsoft Office (MS Excel) and Google Workspace (Google Sheets, Google Docs, Google Slides)), experience with Google Analytics and data visualization tools such as Tableau and Clarisights
  • Flexibility to adapt to changing priorities and circumstances, with the ability to pivot quickly when necessary
  • Experience with other media buying solutions such as DSPs, paid social and native ads platforms or Apple Search Ads would be highly beneficial
  • A strategic thinker with a passion for innovation, and the ability to turn complex ideas into simple, actionable plans
  • Track record of successful change and project management
  • Strong attention to detail and experience in leveraging data and analytics to make informed strategic decisions and optimize product performance
  • Passion for learning and self-improvement
Benefits
  • Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
  • Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
  • Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
  • We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google AdsMicrosoft AdsSEM budget managementA/B testingMVT testingcampaign optimizationdata analysisperformance metricsROI improvementproject management
Soft Skills
autonomyproactive problem solvingperformance focusprioritizationcommunicationanalytical mindsetflexibilitystrategic thinkingattention to detailpassion for learning