Welltech

Senior Google Ads Specialist

Welltech

full-time

Posted on:

Location Type: Remote

Location: Poland

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Job Level

Senior

Tech Stack

Tableau

About the role

  • Lead high-volume creative testing at scale turning winning creatives into high-performing assets.
  • Run and scale high-budget Google Ads campaigns (mid–7 figures annually).
  • Build and test sophisticated campaign structures, bid strategies and audience architectures.
  • Own and actively monitor all performance KPIs in Google Ads and our BI tools.
  • Proactively recommend UX/funnel improvements grounded in data and user behaviour.
  • Monitor industry and competitive trends and translate insights into opportunities for testing and scaling.
  • Stay ahead of industry, platform and auction dynamics, collaborating closely with other members of the PPC team.
  • Use internal automation/analytics solutions to reduce manual workload, increase efficiency and speed up iteration.

Requirements

  • 4+ years of hands-on Google Ads experience with strong results in DTC (subscription apps a big plus).
  • Deep hands-on knowledge of all Google Ads campaign types, with expertise in Demand Gen, GDA, YouTube; other DSPs like Applovin a strong plus.
  • Proven experience running structured, high-volume creative testing at scale, reading the signals, and turning winners into scalable, repeatable frameworks.
  • Strong grasp of visual creative formats and what makes high-performing creatives that win at scale.
  • Expert command of bid strategies and audience strategy: intent layering, first-party data usage, segmentation and expansion, etc.
  • Solid understanding of UX fundamentals and the ability to proactively suggest practical funnel and LP improvements to increase conversion rates.
  • Highly analytical with strong attention to detail; confident working with large data sets and tools such as Excel, BI tools (Tableau), GA4, and data-visualisation platforms.
  • Experience with other media-buying platforms such as DSPs, paid social and native ad platforms or Apple Search Ads would be beneficial.
  • Proactively tracks industry and competitor trends (creative ideas, propositions, funnels) and turns them into actionable recommendations.
  • Self-starter with a strong bias for action—autonomous, proactive, curious and experimental.
Benefits
  • Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
  • Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
  • Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
  • We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google AdsDemand GenerationYouTube AdvertisingBid StrategiesAudience StrategyCreative TestingData AnalysisConversion Rate OptimizationFirst-party Data UsageSegmentation
Soft Skills
AnalyticalAttention to DetailProactiveSelf-starterCuriousExperimentalCollaborativeAction-orientedCreative ThinkingProblem Solving