Welltech

Marketing Manager – Reputation

Welltech

contract

Posted on:

Location Type: Remote

Location: Ukraine

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About the role

  • Monitor reviews, forums, social media, blogs, and search results to track brand sentiment and identify risks or opportunities
  • Develop and execute strategies to reduce negative sentiment and amplify positive brand perception
  • Respond to online feedback professionally and in a timely manner
  • Create user-driven content (case studies, testimonials, forum responses) to build trust and credibility
  • Strengthen EEAT (Expertise, Authoritativeness, Trustworthiness) signals through expert collaborations, authoritative mentions, and PR initiatives
  • Identify and submit apps for relevant industry awards
  • Own and manage digital reputation projects, including landing pages and reputation-focused initiatives
  • Partner with Product, Brand, Creative, and Social Media teams to ensure aligned messaging
  • Track and report on key metrics (sentiment, share of voice, trends) and provide actionable insights to app teams

Requirements

  • Proven experience managing online reputation in competitive markets
  • Strong understanding of EEAT, branding, and digital PR principles
  • Experience with social listening tools and sentiment analysis platforms
  • Advanced English with excellent written communication skills
  • Analytical mindset with the ability to translate data into recommendations
  • Strong cross-functional collaboration skills
  • Ability to manage multiple priorities in a fast-paced environment
  • Nice to have: Experience in fitness or wellness industries
  • Nice to have: Familiarity with Reddit and community-driven platforms
  • Nice to have: Understanding of cultural nuances across US, UK, LATAM, and EU markets
Benefits
  • Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
  • Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
  • Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
  • We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
online reputation managementsentiment analysisdigital PRsocial listeningdata analysiscontent creationmetrics trackingbranding strategiesEEAT principlesdigital reputation projects
Soft Skills
written communicationanalytical mindsetcross-functional collaborationtime managementprofessionalismstrategic thinkingadaptabilitycreativitytrust-buildingproblem-solving