Welltech

Motion Designer

Welltech

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Performance-First Creative Execution: Develop high-converting motion assets for Meta, TikTok and YouTube, engineered for direct-response environments and optimized around the first 3 seconds to maximize retention and conversion.
  • Data-Driven Iteration: Analyze creative performance metrics in partnership with Growth and UA teams, using structured testing frameworks to scale winning concepts and refine or sunset underperforming assets.
  • Full-Funnel Creative Thinking: Design motion content with clear performance objectives in mind (CPI, ROAS, LTV), understanding how creative impacts user behavior across the acquisition funnel.
  • Strategic Creative Collaboration: Partner closely with Growth Managers, UA teams and Video Producers to translate campaign strategy and KPIs into scalable creative concepts.
  • High-Velocity Testing Environment: Contribute to continuous creative experimentation cycles, producing and iterating assets efficiently to support large-scale paid social budgets.
  • Platform-Native Craft & Innovation: Create dynamic transitions, typography and compositing sequences that feel native to each platform while maintaining brand consistency and competitive edge.
  • Trend & Competitive Awareness: Monitor evolving platform trends, UGC styles and creative benchmarks to proactively identify new opportunities for performance uplift.

Requirements

  • 3+ years of experience in motion design within performance marketing, paid social or growth-focused environments
  • The "Design-First" Mindset: A portfolio that proves you are a top-tier graphic designer who happens to be a master of motion (strong grasp of typography, hierarchy, and color).
  • Platform Expertise: Deep understanding of the technical and psychological nuances of TiMeta Ads, TikTok, Pinterest, X and Snap ad formats.
  • Technical Stack: Mastery of After Effects and Premiere Pro.
  • Figma Fluency: Experience using Figma as a primary collaborative tool.
  • Performance Literacy: Ability to articulate *why* a creative decision was made in the context of business goals and user behavior.
  • Communication: Fluent English with the ability to pitch creative ideas clearly and concisely.
  • AI Integration: Proficiency in AI-driven workflows (Midjourney, Runway, Sora, etc.) to speed up ideation and production.
  • Automation Mastery: Skill with expressions, MOGRTs, and Essential Graphics to streamline high-volume creative testing.
Benefits
  • Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
  • Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
  • Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
  • We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
motion designperformance marketinggraphic designtypographycolor theoryAfter EffectsPremiere ProFigmaAI-driven workflowsautomation
Soft Skills
communicationcreative collaborationdata analysisstrategic thinkingperformance literacy