Senior Category Manager
Crocs, Inc.
Go
Job Level
Senior
Tech Stack
Go
About the role
- Drive zero-to-one execution: design and deliver MVPs, validate hypotheses quickly, and scale what works
- Translate the product vision into an actionable experimentation and delivery roadmap
- Build mechanisms that maximise user retention and consistency
- Design and run rapid experiments to test behavioural, community, and product mechanics
- Learn fast and pivot, double down, or kill initiatives based on clear signals
- Combine quantitative data with qualitative insights to inform product decisions
- Turn insights into simple, sticky product mechanics that drive daily engagement and long-term habit formation
- Partner with design, engineering, content, growth, and data to deliver end-to-end solutions
- Mobilise behavioural design, methodology, health, fitness and wellness experts to bring the product vision to life
- Tie product bets directly to measurable business impact (engagement, retention, revenue)
Requirements
- Proven zero-to-one product experience (launched product from scratch)
- Thrives in ambiguous, early-stage environments
- Pragmatic, lean approach: ability to design and run rapid experiments and pivot based on learnings
- Strong product sense with sharp judgment on user experience and feasibility
- Commercial/business acumen: translate product bets into retention, growth, and long-term business value
- Data-driven: experience with quantitative analysis (funnels, retention curves, cohort analysis)
- Qualitative research: experience with user interviews and behavioural psychology insights
- Cross-functional leadership: experience partnering with design, engineering, content, growth, and data
- Ability to mobilise non-traditional partners (behavioral design, health and fitness experts)
- Obsession over retention: design loops, programs, and accountability systems to drive consistency
- Comfortable with risk and learning from failure; hypothesis-driven experimentation
- Strong communication and storytelling to inspire teams and stakeholders
