Performance Marketing

• Own, develop, and scale the end-to-end strategy for high-budget Google Ads campaigns (mid–7 figures annually) across Demand Gen, GDA, YouTube, Search, PMax and UAC, delivering sustainable DTC acquisition at scale.
• Lead large-scale budget planning and forecasting, owning CAC, LTV/CAC, CVR, ROI and revenue KPIs, ensuring efficient delivery while continually identifying new growth opportunities.
• Build and manage optimisation roadmaps and quarterly OKRs, driving timely execution while continuously initiating and validating new tests, innovation initiatives and hypotheses to unlock incremental growth.
• Oversee the full creative performance pipeline — design and run testing frameworks, drive iteration cycles, and scale creative winners.
• Own funnel performance for all Google Ads campaigns, partnering with UX/Funnel teams to develop, iterate and optimise funnels that maximise CVR.
• Monitor and analyse all performance metrics using Google Ads and internal BI tools; translate insights into clear next steps.

PPC Team Lead

Senior Performance Marketing Manager – Gaming

Lead Performance Marketing Manager – B2C

Lead Performance Marketing Manager – Gaming

Paid Media Analyst