Performance Marketing

• Own, develop, and scale the end-to-end strategy for high-budget Google Ads campaigns (mid–7 figures annually) across Demand Gen, GDA, YouTube, Search, PMax and UAC, delivering sustainable DTC acquisition at scale.
• Lead large-scale budget planning and forecasting, owning CAC, LTV/CAC, CVR, ROI and revenue KPIs, ensuring efficient delivery while continually identifying new growth opportunities.
• Build and manage optimisation roadmaps and quarterly OKRs, driving timely execution while continuously initiating and validating new tests, innovation initiatives and hypotheses to unlock incremental growth.
• Oversee the full creative performance pipeline — design and run testing frameworks, drive iteration cycles, and scale creative winners. Partner closely with the Creative team on direction, prioritisation and performance-psychology insights; provide clear, actionable recommendations grounded in data.
• Own funnel performance for all Google Ads campaigns, partnering with UX/Funnel teams to develop, iterate and optimise funnels that maximise CVR and improve overall acquisition efficiency.
• Monitor and analyse all performance metrics using Google Ads and internal BI tools; translate insights into clear next steps. Partner with Analytics to ensure accurate tracking, reporting and measurement for optimal optimisation.
• Stay ahead of industry and competitive trends, analysing new creative formats, funnels, messaging angles and monetisation strategies; turn insights into actionable tests and scaling opportunities. Maintain active communication with Google representatives for guidance and early insights.
• Partner with Tech Lead and Martech teams to identify and develop automation solutions (autorules, scripts, no-code AI tools) that reduce manual workload, increase efficiency and accelerate iteration.
• Collaborate closely with UA teams across other products and channels (Paid Social, SEO, CRM), driving cross-channel knowledge sharing, best-practice exchange and unified growth strategies.
• Build strong relationships with key stakeholders — including the Head of Growth, Creative, Funnels, Product, Analytics, and Monetisation, ensuring aligned strategic direction across all growth areas and channels for maximum impact on ROI.
• Lead, mentor and develop a small UA team (2–4 people) — setting goals, conducting performance reviews, providing coaching on planning, execution, optimisation and troubleshooting, while remaining capable of hands-on execution when needed.

PPC Team Lead

Campaign Manager