Customer Success Manager
Confluent
CloudTableau
CRM Operations Lead – Martech Enablement
Welltech
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇪🇸 Spain
Visit company websiteJob Level
Senior
Tech Stack
CloudETLSQL
About the role
- Own CRM data operations, governance, and integrations to power lifecycle campaigns across apps and channels.
- Partner with MarTech teams to vet vendors and evaluate solutions, with Customer Engagement & Retention being the key business owners.
- Collaborate with Data Engineering and Analytics to ensure accurate data flows, event tracking, and segmentation capabilities.
- Lead and evolve email and cross-channel deliverability strategy, including:
- Monitoring inbox placement, sender reputation, and engagement signals.
- Managing dedicated and shared IPs, including IP warm-up and reputation monitoring.
- Establishing clear separation of marketing and transactional sending domains to protect reputation and ensure reliability.
- Implementing best practices in list hygiene, frequency management, and consent handling.
- Ensuring authentication protocols (SPF, DKIM, DMARC) are correctly implemented and monitored.
- Working with vendors and ESPs to conduct regular deliverability audits.
- Enable lifecycle teams with tools, workflows, and templates that improve speed, reliability, and personalization.
- Define and monitor KPIs for campaign effectiveness, data quality, deliverability, and operational efficiency.
- Lead CRM/MarTech change management projects, including integrations, migrations, and rollouts.
Requirements
- 8+ years in CRM operations, MarTech, or lifecycle marketing roles in digital product or app-based businesses.
- Hands on expertise with a range of CRM/marketing automation platforms (e.g. Braze, Iterable, Salesforce Marketing Cloud, HubSpot).
- Proven experience working across large-scale and niche MarTech solutions.
- Strong technical foundation (SQL, APIs, data warehouse integrations, ETL processes).
- Deep understanding of data governance, privacy, compliance (GDPR/CCPA)
- Demonstrated experience owning deliverability strategy, including IP management and domain separation, with measurable improvements in inbox placement.
- Excellent stakeholder management, cross-functional collaboration, and project leadership skills.
Benefits
- Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
- Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
- Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
- We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
CRM operationsmarketing automationSQLAPIsdata warehouse integrationsETL processesemail deliverability strategylist hygieneauthentication protocolsKPI monitoring
Soft skills
stakeholder managementcross-functional collaborationproject leadership
